Powder diary, Girls dedicated "Evernote" actually have a social heart

I remember the junior high school when collected a lot of lovely stationery, powder, and there are lovely patterns, I cherish the diary with them, and then collected. After ten years, I have changed to paperless "impression notes" to complete the daily diary, but this note application is too Zen too concise, I will occasionally miss the Shing with little girls temperament stationery.

Until I find out this is a diary for girls to apply the "powder Diary", the softness of my increasingly coarse soul was awakened, and the whole UI was like a piece of cake-lace stationery I used as a teenager (you don't understand the memories of elder sister). "Pink Diary founder Jerry also told me that the majority of users of this application is 90, 95 after the young girls."

One application, of course, cannot be drawn to the "good" UI, it must be able to address a user's needs. With the growing popularity of social networks such as micro-mail and QQ, this means that people of all ages will join, especially the older generation.

What young people want most is to be able to express themselves, to find themselves, to flee their parents ' guardianship, and they will flee from the platform they like. The same group of young people who lost their youth also has foreign Facebook, where the latest survey shows that 25% of active users are aged 45 or older, and that the rate of college students who were Facebook's birthplace was as high as 59%.

Jerry told 36 Krypton that, based on his analysis of the loss of young users to mainstream social networks, he argued that the need for young users to gain identity through information sharing did not disappear, and that it needed a vertical, youthful social platform to meet.

It's not hard to understand why a diary tool is going into the community. "Powder Diary" since August 2011, the current user scale has accumulated to tens, precipitation of graphics and text, voice, video and other multimedia diary form has been able to support the Community content.

User published in the local "diary" can be a key synchronization to the "powder community", can also be directly in the "Powder community" published "Cloud" diary, "powder Community" highlighted the social function, the community's first screen is the user's attention to the feed stream.

But Jerry told me that the "community" emphasizes the mechanism of interest-driven relationships, early this has to rely on the operation to encourage users to produce interesting content, such as "Friend Impression", "the most beautiful school uniforms," and so on, so even a just registered users come in can find the topic entrance, the entrance to solve, It's also cheaper to look for topics of interest and people.

To increase the user's social scene, at the same time, their interest map for further segmentation, "powder community" in the Discovery Channel launched any user can join the IM "powder chat room", "powder Group", and BBS form of "Powder Circle", the two are currently in beta testing phase.

In fact, any tool to transfer to the community is a certain degree of difficulty, Jerry also has an analysis of his own products, his view is that the diary class application is not like the weather, the United States map tools, its own very strong content attributes, the audience to find the right, to find a way to turn the entire user circle is a virtuous circle.