PR First, advertising nth

The first paragraph, out of the book, called "Public relations, advertising second", now to say my view &http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; According to what I said before, the content is actually the product, Media is the channel, audience is the metaphor of consumers, we can see that people are actually concerned about the product, is the content. This is one of the important reasons why traditional media networks cannot be replaced at present, because television stations and newspapers still have strong content production teams. For example, Super Girl, this is the content, is the product, people want to consume it, as to where to buy, TV or network, or newspaper, it is second. As far as the popular video concept of YouTube and community concept MySpace is concerned, although the content can be provided by the grassroots, it is clear that the quality of the product is uneven, and consumer demand and energy is limited, therefore, it is still necessary to channel a limited shelf to these individual products for screening and processing. Then, consumers can get the right content that they want to consume. Fry into shareholders, blog into a portal. This is one of the important reasons why bloggers like China have to move closer to the portal. And recently, MOP also actively launched its own portal concept, as well as the previous Tencent to do the same, the truth is the same, that is, from the grassroots product distribution, to high-end rich product line of Wal-Mart development, to the user a one-stop purchase experience. Let's talk about advertising and PR. Here, we refer to the public relations as events and activities of the planning, advertising as a one-way publicity and image display. Therefore, the public relations is the content core of the advertisement, the advertisement is the external form of the public relations. Consumers actually want to enjoy content and want to participate in sustainable events and stories, rather than simply advertising. Therefore, in the web2.0 era, to be good at events and activities of communication planning, make full use of the Community, forum and other ways to spread the image of the enterprise, the formation of word-of-mouth communication and two transmission, rather than just stay in the one-way advertising spread. From the user experience, the participation of the activities brought about by the impression and feelings, far more than just see. Media, extending the human sensory range. The deeper the participation, the deeper the experience. Brand image will be more tension. Around the user experience formed by the integration of communication, the core of the more tension, communication and infiltration capacity of the more powerful. No matter the line is the same reason.