Practical Experience Summary: Local Portal Forum Promotion skills

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Now has put my forum to sell, in concentrate on doing my www.job528.com in order to better let A5 webmaster put their own forum operation is good, I purposely put some work experience sent over. In fact, should not send the AH, in order to A5, contribute. Very practical tutorial, and is the conclusion of practice.

Summary of Promotion methods

How to optimize community posts for search engine

(1) The post will not be copied according to the original news source on the first floor. Will split the original news into the second floor or even the third floor. Reduce page similarity.

(2) Collect related topic information more, and organize, reduce the frequency of similar pages, improve the rate of collection.

(3), usually a lot of news are related to pictures, videos and so on. I am forwarding to the forum at that time will be the most popular phrase on this news title, add time, update, and add pictures, videos and other words.

Take the big earthquake as an example: the title is: 5.12 Sichuan Wenchuan Big earthquake News picture video Continuous update

In this way, users search for earthquake news, retrieve the 5.12 earthquake Sichuan Wenchuan earthquake, big earthquake news, large earthquake pictures, 5.12 earthquake video and other phrases or phrases, are very likely to search our hair theme posts.

Ii. Public information methods in foreign countries

1, usually a forum layout, there are more obvious theme features, there is a layout personality characteristics. So the 1th is to understand the forum's most popular layout of what is the most concerned about the content, so that in mind, so in the promotion of the Forum, it can be cast, release relevant information, can get better promotion effect.

2, if you are publishing big event news, such as earthquakes, that should be the vast majority of the forum must have relevant information. At this time, you in the forum to promote, you need to see if you have already sent the news clues, remember to send the news must be new, (the most fresh map, the freshest clue) otherwise there will be no effect. Because someone has sent you the same content, most of the popularity has been dispersed.

If the above two conditions are met, you are sending the latest news clues, the title is very important. If you are promoting a compelling title, the title type uses amazing discoveries, latest pictures, freshly drawn material, and other words to highlight new news. Title type add such as: good/true/gross nausea, crazy halo, 弓虽 Ah, good metamorphosis, the need for XX, timid people cautious into, anger!, super touching, moved crying and so with a strong emotional color words to attract everyone curiosity and click Desire.

4, the external promotion of the time, the most basic form is a theme post add you want to promote the Web site. Promotion of the time must be done to the title, guide the link must be good in line with your promotion theme. To be honest, even if individuals know that you are advertising, open the link you send news, if it is the relevant information, they will still be very high trust you, but also thread. For example, please watch the event video, and then the video is the URL link, your link to this URL, there must be really video to see. If not, you are purely cheat clicks, on the excessive, will certainly in the reply that you are advertising, cheat click. Scold you a lot. This impact on the post is very bad, then click into the topic post, you will not point to the link you provide. will also report to the administrator, delete your post. Conversely, if someone evaluates the content of the video, they will see the video in the link.

Summary of general methods for foreign promotion

In the promotion work, has the following promotion topic to be easy to be conspicuous.

1. Sensitive data

Previously promoted such as civil service wages, power system staff wages, such as the theme of the promotion of the post is very fire. The reason is that public institutions, public service units are very concerned about their high wages, difficult and small work, confidentiality and strong, especially the benefits of many other characteristics, particularly eye-catching, through this rule, can be derived to the relevant public service wages. such as mobile, tax collector wages and so on. And it contrasts extreme aspects such as migrant workers ' wages, as long as the two extreme wage situation will be conspicuous. Other figures are equally attractive, such as the amount of money being embezzled.

Promotional form: Description of the topic and Salary Overview + Payroll list See links

2, the psychological test effect is good

3, some to test love, career, personality aspects of the subject is also very popular, because everyone has to feel blind to themselves, are eager to understand themselves more. Many people believe in fate and believe in constellations, so they are also happy to do test questions. And the chance of being deleted by moderators is also very low. The reason is mainly because the test questions to see the answer form natural link is the answer content, very natural.

Promotion form: Describe test content + test answer see (plus link)

4. Entertainment gossip

Entertainment is always the theme of fresh gossip information, especially about the star, such as the Star Bar in Baidu, post about someone's latest information, through the chain of the proportion is very very high. Up to 10%. But according to Baidu Star Bar features, this post bar people are a person's idol, collected information must be very complete, so you have to go to that promotion, to promote the effect of good, you find the information must be someone else has not sent, otherwise you will not be popular. Also bring no links.

5, Beauty Map

Food color sex Also, eye-pleasing beauty is always eye-catching focus, once called a flower Shun website to do the promotion, the use of simple hair a few beautiful pictures, and then see more beautiful women, attracted a lot of chain to take over. Through this form of promotion, we have to look for such a beautiful beauty Map Special edition of the map.

Iv. development of individual opinion in the forum

From the perspective of a forum development, it is certainly to strengthen the construction of the forum itself, a more practical form of promotion, more to engage in outreach activities. Recommendations are as follows:

1, strengthen the content construction, optimize the information content, when the manpower is few, also sends at least 10 topic posts every day. (Allison and I) guarantee a minimum of 20 theme posts per day. Protection posts continue to rise, may appear in the short term, may feel that there is no role in the long-term benefits, only continuous updates, the forum will have a sense of freshness, the search engine is also more favorable.

2, the way of Flash plug-ins do not give up the promotion of soft text and links to promote the way is a good way to more than later to launch a number of unified soft text to promote the form of more than the promotion of new eight-customer forum brand. For example, write a number of soft wen, can find a part-time special site to send such articles, can not add links do not matter, anyway, there are new eight guests and the forum image can be. Large quantity can also produce effect. Usually through such a subtle way to promote the people come over, usually belong to the new eight-guest forum's reputation and take the initiative to visit. The viscosity is relatively high.

3. Do more activities. Whether internal activities, or external activities, forum hours, can start small activities. Anyway, the premise is the activities of their own home (not other people's activities, such as what photo contest, etc.). Continuing activities can include such topics as weekly prizes.

4, the promotion direction more puts in the people-oriented. Only with the real people, the forum can develop. Early May on someone's home forum The main purpose is to send ads, earn clicks. and later people-oriented promotion is to invite people to write posts. By way of online message, invite people to see the post, post, I think, hair 100 a day, there are always more than 10 people come over. And through such a way to invite people, others also belong to the initiative come to visit. Come over, PV is going to be higher. But to let people stay, can only rely on his first look at the forum is not optimistic. If the forum feels good, he will post and try water. So if the newcomer has posted, forum positive echo. Give a good impression.

Hope to promote the work, in June, to promote the distribution of manpower, I can do more in the soft angle of work, mainly engaged in such as people-oriented promotion, doing activities, content construction, strengthen friendship outside the chain, the Forum management system to do more things. From a personal point of view, I also prefer to focus on these things. To the number of posts, the number of new people as my assessment direction. Perhaps these are more difficult than advertising, and can be more positive in terms of the long-term significance and interests of the forum.