Preliminary suggestions on website promotion of China's Motor vehicle network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After a preliminary observation of China's Motor Vehicle Network (www.jdcsww.com), see a few points, I hope that the changes will increase our user experience (that is, increase our website traffic), the following is my personal advice:

1. Increase External links

Here are the simple things about our site:

Now backlinks less poor, friendship links in some unrelated connection should be removed, the following next add the method of the chain:

We can usually build the chain by exchanging links, making link bait, and dropping soft text with links.

1, we look at the exchange of links should be followed by what principles:

A, link text contains keywords

B, as far as possible with the high relevance of the site, channel exchange links

C, the other site to export the number of links can not be too much, too many words do not have much value

D, to avoid and not included and be punished by the search engine site exchange links

2, Manufacturing link bait: Manufacturing link bait is a labor-saving work, which makes the other side of the site actively for us to add links. There are a lot of tricks for creating link lures, but they can be summed up in two words: creativity.

3. Soft text with links. Refers to in the business promotion or specially for obtains the chain to carry on the link soft article to put.

2, the proposed use of Div layout, our current site is table layout.

The following is the benefits of div layout:

First, with Css+div, it is necessary to give up the previous table typesetting some of the habits, including page formatting habits:

1. Previously used in table typesetting, usually with irregular background pictures, across the cell to do some irregular effect. Css+div is characterized by the separation of formatting and style.

2.css+div or the use of blocks of the exercise is better, the page is simple, intuitive, not so fancy. The structure of the source code is also simple, high efficiency of the page execution.

3. Minimize the use of div nesting, reduce line-wrapping and other redundant code, improve the loading speed of the Web page.

Second, the DIV site structure to optimize the SEO site to play an increasingly obvious role.

Research now ranked by the top of some popular keyword sites, the basic is used Div, then why Div will be ranked or SEO more favorable?

1. The use of this structure after the basic HTML page only text or picture information, and style is placed in the CSS inside, so that search crawler will not tube CSS, as long as the content of the collection of HTML can be, greatly improve the efficiency of the crawler.

2. The use of this structure tends to be more focused and more dense.

3.DIV+CSS is relatively concise compared to table, and there is basically no "table nesting" problem that has been said on the web.

4. The Web page in line with the standard of the Internet has the advantage of SEO optimization, but also the search engine spider's favorite.

3, Site Map Construction, we do not have site map.

Below the role of the site map:

We are now the site does not pay attention to the construction of site map, in fact, site map for large sites is very important, our site data volume, the site navigation structure complex, very fast update frequency so that the search engine can not completely crawl all the pages. So I suggest building

HTML map:

1, for the search engine to establish a good navigation structure.

2, the HTML map can be divided into horizontal and vertical navigation, horizontal navigation is mainly channels, columns, topics and other links, longitudinal navigation is mainly for keywords.

3, each page has links to the site map.

XML Sitemap:

Mainly for Google, Yahoo, live and other search engines. Because the size of large Web sites is too large, a single sitemap can cause sitemap.xml files to be too large to exceed the tolerance of search engines. So we're going to split the sitemap.xml into numbers, and each split sitemap.xml stays within the scope of the search engine recommendations.

4, the entire website static (pseudo static), our website is still dynamic.

Website pseudo-Static benefits:

1, Speed Upgrade: The server to save time to execute the code, speed will certainly improve, for business processing more complex Dynamic Web pages, there will be a quality of the overflight!

2, reduce database pressure: Do not access the database, of course, 0 pressure.

3, security Promotion: Do not execute any server-side script, of course, very safe.

4, search engines are more likely to be found: static Web pages than Dynamic Web search is a significant right, so more easily be searched.

5, to the Web page to lose weight.

Some of the page files are too large, such as home 159KB, and actually preferably 50KB, we are more than 3 times times larger. Referring to the size of the Web page, I remember just beginning to learn optimization, DOW3 and I said a word, today deliberately taken out, because of his words to me this website promotion staff is now a profit bandit. " The smaller the better, the better to stay below 15K. The smaller the better, the better to stay below 12K. The smaller the better, the better you stay below 10K. You see what I mean. Larger than 5K, less than 10K, which is the best. It's hard to do, but it's the most effective. Also effective for search engines and for visitors. Web Access speed is not one of the most important factors, but the only important factor. Your page should be very fast, if your page will be delayed 3, 5 seconds.

Summary：

The following is the calculation formula for SEO: This will be my SEO is to do some things to promote the website. Seo=∫clock=∫c1+l2+k3+o4

1, ∫ is an integral symbol, c=content,l=link,k=keywords,o=others. SEO is a long-term "time" integration process, the content is the core

2, c1-rich content is the first element, in accordance with the original, pseudo original, reproduced in order to arrange the importance of content to meet the user experience

3, l2-link is reasonable and rich is the second element, reasonable and effective internal links and rich external links are equally important, and external links in the highly relevant high PR value page is particularly important

4, k3-key factor is the third important factor, including: reasonable title, Description, Keywords, page key words and Related keywords density and reasonable layout

5, o4-Other factors, such as: Domain name, station age, server, Web site architecture, typesetting, neighbors, URLs, maps and so on