Probe into the search optimization and promotion way of hospital website

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Responsible for a hospital's network promotion also has more than half a year, to the local hospital website promotion also has own experience and the practice, now and everybody share some I compare commonly used optimization way and the promotion method. The article is longer, the practical writing some experience and everybody share, the A5 has too many title party and some pieces of article that do not have much help. At the same time hope to be able to communicate with you to learn.

Here do not do the hospital advertisement, simply said the hospital's background, the hospital city is the Guangdong coastal area, the population also has the good millions of, but is not what one or two line city, the floating population is not many, the competition is also general like. The network promotion aspect we do not carry on the advertisement, also does not do Baidu's bidding rank, because after I took over the website optimization work one months, and our hospital business related keyword Natural rank also reached the first. I am not a master, but these keywords have included the name of the region, the natural competition is less, and then the title of the site and the structure of the site to make some adjustments, ranking nature will go up. We are generally doing business in the vicinity of the residents, so do include areas related to the keyword ranking is good, there is no need to compete with the national some popular keywords, there will be no one to do an abortion from Shanghai to us. Even if it is sterile, or some major surgery, the major cities have hospitals can be cured. Although there are individual patients from far to the coming, but are introduced by acquaintances, and the network does not matter. Of course, the optimization of the site or to continue, if some do not contain the key words can go up naturally will be good. As long as the weight of the site is high, keyword rankings will also improve.

The optimization of the site and promotion, can not just stay in the keyword ranking, for keyword optimization this piece, I usually do so. Like our hospital site, some contain areas and diseases related to the keywords are already the first natural ranking, we need to do the work is to have been better ranked keyword maintenance, and mining more long tail keywords. Keyword ranking maintenance, generally by updating the site articles and links to adjust the link, often updated some of the articles containing keywords, and the use of key words for friendship link exchange.

Long Tail keyword Mining way There are many, you can use Google to provide tools, Baidu index, as well as Baidu's related search for mining. There is a way I am more commonly used, is through the statistics of the data mining, to see some users are search through what key words came to our hospital. Here I found a very interesting phenomenon, maybe our hospital is a specialist gynecological hospital, female users more, they search for a lot of keywords are a complete sentence. Because they search these complete sentences, our website updates the article will also cater to their needs, the content of their search for the title to update some articles, such a long tail keyword more accurate.

Although some keyword search results naturally ranked first, but I am not satisfied, the first page there are 9 positions can be fought, you do not fight, other hospitals will naturally rank second third, although the first to intercept most traffic, but others will also browse the second third of the site. For the home to occupy a number of positions, not only to see my hospital information, to increase more confidence, but also to crowd out some competitors. As we all know, the search results on the page will not have too much information on the same site, so you have to use some other platform to publish information to fight for rankings. Generally I will borrow Baidu know, Baidu Bar, Baidu Space and 58 of the same city and other sites posted information, the weight of these several sites higher, in the above published information can get better rankings. Baidu know can take to answer the questions raised by others, can also carry out their own answer to the way, as long as it is not too false, not to be reported on the good. Ask yourself the content can be found through the statistical data unearthed some of the complete sentence to ask questions, so targeted better, and in line with the general female friends of the search habits. Baidu Bar, Baidu Space and 58 of the city of these sites can publish their own information, the release of a number of articles containing long tail keywords on the line. Promotion of the hospital website, we do not need the site how much traffic, only need to have effective access to enough, so the use of other platforms to promote, our main purpose is not to increase the chain, improve the ranking of the site, the main purpose is to occupy more search results, the general web site will leave the contact way. So our purpose is achieved. Even if they do not visit our website, call to make a consultation appointment.

Keyword optimization is a kind of passive promotion, the user search will show your results. can also carry out some active promotion, for example can take some traditional promotion method, such as to some local forum community, post bar and other places to promote. If the simple to publish ads, and so on, as long as the forum is still someone, the natural one will not stay for how long, the effect is not good, you can take some form of questioning, causing some and hospital business related topics, and then register some of the vest for some guidance.

With the help of the blog to promote, mainly in order to improve the weight of the site and hope that some blog can also get a good ranking, you can open some blog in the portal site, forwarding some of the hospital website articles, do a good job of export links, regular maintenance updates, may not be effective at first. Blog not how many people look, these topics may also attract people, as long as adhere to maintenance, adhere to the update, the weight of the blog has been improved, the help of the site is quite large.

If the hospital to carry out a number of large-scale activities need to vigorously promote the time, you can consider some of the local large Web sites for advertising, although the cost is high, but in order to tie in with the campaign, and the promotion of hospital brand is still worthwhile. There is also a point of benefit is that the weight of those sites generally higher, direct export link to the hospital website, the weight of the hospital website is still very good to promote.

Good keyword optimization and promotion, but also to consider the site's user experience, in fact, the user experience of the site should be placed in front of, because I think the site's user experience and external optimization as important, through the keyword optimization and promotion is to lead the potential users to the site above, like to do Baidu bidding is also to guide users to browse your site. Customer guidance comes, how can they generate consumption? The user experience of the site is critical. This link is done, can greatly improve the conversion rate. If you don't do it well, you'll get it. Whether the patient finally chooses to come to our hospital for medical treatment, there are many links. What I can do is to let the patient through the network can be more convenient access to our hospital information, guide them to visit our website, do a good job site user experience this piece, can let the patient through browsing the website to increase the confidence of our hospital. Instead of a glib customer service to help you make an appointment. Although the need for customer service, but as far as possible in your control of the link to play the biggest role, reduce the burden of customer service. For how to do a good job site user experience, I do not have much experience, are stones, through the site to monitor the number of clicks, the data analyzed and then made adjustments. Website user experience is a very complex process, the need for a large number of data and user behavior habits of analysis, a different advertising language, a different color picture will produce different effects. Consider the site user experience, I will also consider the site's internal optimization. Try to find a balance between the user experience and the internal optimization of the site, both of which can be taken into account.

The hospital website promotion method has many, launches to say several pages to write not to finish, the method is many, but after all the time energy also is limited, cannot consider everything, generally I only completes the above several points.

Regional hospitals need network promotion can contact me: QQ79702151. Hope to communicate with colleagues to promote experience. This article starts to weave the Dream Keeper's house: http://www.dedeadmin.com reprint please indicate the source.