Problems in bidding and promotion of wedding photography websites

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The Apprentice is doing a local wedding photography website Network promotion has been for a month, the general Enterprise website, especially the local service industry, will use Baidu bidding, enterprise display site, has other such as local forum, Baidu products such as promotion, but the small apprentice in the operation of these promotional methods, produced a lot of problems, Today to share with you, if you also have such a problem, you can pay more attention to:

1. Bidding, if Baidu search, bid the keyword itself has several enterprises to participate in, we set a price of more than one or two home is no problem. You like "Wedding Photography" the word, the left bid there are 5, you can do bidding.

But if there's only one in the bidding, we did the left side of the auction is the second, and wedding photography site is the natural ranking first, or originally on the front page compared to the position, then there is no need to do, it is better to put these funds into a higher conversion rate of words up. Disciple's website in the "Personalized wedding photography" "Fashion wedding Photography" and other keywords have done a good location on the home page, such a word is only his family, in fact, there is no need.

2. Bid page Right word, some words conversion rate is good, but there is no bidding on the left side of the business, so in addition to doing natural rankings, you can also put these words on the right to show the relevant vocabulary. Increase the area of the display.

3. Effective bidding in Baidu know, Baidu Bar and other Baidu products in the input can also receive good results. Because wedding photography is a service industry that needs the support of Word-of-mouth, where you can increase your customer's trust in the site or the company's brand.

4. Presentation of effective information. This problem is a problem that many enterprises promote. For example, search some long tail keywords, "Wuhan Wuchang District wedding photography which good?" Such words, or some knowledge of the popular class, will find themselves do Baidu know Baidu products, 58 classified information such as classified information, or some blog information, ranked in front of their own site. Originally said the more information on the promotion of enterprise products is nothing bad, but since the ability to take these words occupy a large area of the search engine location. If the line in front of all the content of other sites, virtually reduce the customer login to the possibility of the enterprise website.

The most ideal keyword appears in the way, of course, is: corporate Web site Content "information in the station" information "evaluation information." How to achieve the above way, with the weight of the enterprise website has a great relationship. At present, wedding photography site is included in the 106, snapshot the next day, Pr0, in addition to the main push a few key words good performance, the basic long tail keywords are not hit the target. Content and external chain is a better way to enhance the weight. Add more quality outside the chain.

Second, you can choose some effective keywords do not do outside the station to promote the information, the key to the focus of the site to do the information, through the site of the topic page to do the higher weight of the page.

Some of the above problems are currently found, in general or for the enterprise conversion rate and user experience to think, SEO is not just to do rankings, but also to find ways to put these rankings information and our turnover combined. Effective transformation is the kingly way. This article is from the Breeze paper http://www.qfpaper.com/essay/management/, reproduced indicated.