Promotion and development planning of local wedding photography network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I do the wedding photography network in Wuhan has been for some time, the wedding photography of Wuhan website, can be said that the competition is very fierce, Baidu can be seen, the front often has 3-5-bit Baidu promotion, and independent sites also often accounted for the first 5 pages. In exchange for links with other similar sites, found that other local industry network competition is not good where to go. But compared to hospitals, cars, rent and so on, wedding photography to occupy a place, relatively speaking, it is comparatively easy. Today I share with you the experience of a year's website construction.

1. Although photography site is a strong combination with the entity industry, such as you only do wedding photography, but on the internet but also very many of the same type of photographic network can cooperate with children's photography network to promote cooperation is the way we take, we suggest that in the early days of construction, can rely on their own offline strength, and online more powerful web site cooperation. In addition, because the offline physical store location is different, customers tend to have the nearest principle, and the same type, different places of the site to form a unified brand is also desirable.

2. Photography sites can be said to be mainly through referrals and customer service, so that customers come to their own shop to take photos and profit, such a model is more like an E-commerce site. Have done a hospital website SEO friends have some experience, how to improve the quality of e-commerce sites, the key is to improve the user experience, and further improve the conversion rate.

Mainly from several aspects: the content of the website, such as case pictures, articles, company introduction, online customer service, click on the icon. Do a good job in these areas, can effectively increase the customer's trust and direct perception, especially the case picture, I believe we all have experience, holiday on the square wedding photography shop will usually set up a display, pull customers to see the album, the quality of the album determines the customer's deal. And in the online survey of customers, according to the quality of the case picture to determine the good or bad business. I have also seen a lot of similar sites, or those online pictures, or put some no features of the picture, such a deal has how to go on.

3.seo Long Tail is kingly. Baidu to promote its own also tried a lot, but usually by similar sites malicious click, a time period of a large number of clicks, it is difficult to cope with. We suggest that you start from the long tail keyword, make your own SEO strategy, adhere to the implementation every day, there will be good results.

4. Spread the line to diversify, drive online development. Also mentioned earlier, a lot of photography businesses are vigorously held offline activities, hair leaflets, do the site is commonly used methods, TV ads have a small number of businesses in the use of these activities to bring your website to promote the way, in fact, than let others to see the effect of the shop better.

These are some of their own new experience, of course, in the course of the operation also has a lot of thinking about the future.

1. Local Wedding network. Wedding photography is only a small part of the wedding, if you can through the industry vertical site to meet the needs of users, will be more development potential. We also found in the investigation, some big cities have appeared large and small wedding network, the national nature of the site also has. It is a more appropriate time to start before a huge competition is formed. The vertical industry website is the future development direction of the website, The wedding website is also one of important industry websites.

2. The website needs the brand. The line needs the brand. Word-of-mouth promotion in the wedding photography industry is very effective. Therefore, we do not confine ourselves to the construction of the website content, the appropriate station outside the Forum promotion, to the cultivation of word-of-mouth is very important. After two months of forum promotion, you can find that the customer turnover rate will be much higher oh.

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