Promotion and orientation of network marketing products

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Many people will ask me how you are positioning a product. What you will do to promote the packaging business benefits. Oneself in the Internet so long time also give a lot of enterprises have done network marketing services, mixed. Network Marketing products to promote positioning, I summed up the 6 steps.

A. Product positioning, you want to promote the product is a what kind of products? What is the cost of your product? What is the appropriate fit for your product? Three simple questions are enough to generalize the understanding of product positioning. Products are diverse, if I am engaged in the education industry, I intend to promote the new research and development of the school curriculum, I must consider the content of the course, the cost of courses, how many students to recruit to ensure the balance of capital. What about the benefits of our class? Is it a high school student, an adult, a minor?

Analysis and planning, positioning is the beginning of execution, analysis and planning is the implementation of the outline. In the current commercial economy as long as there is a demand for market, there must be competition in the market. How to analyze our peers to enhance our core competitiveness is a prerequisite for our plans.

B. Market research, traditional market research will only let the enterprise to the high cost, there are several very effective and low-cost methods can help us to do market research.

1. Search tools. At present in the disappearance of Google in recent years, the status of Baidu Big Brother can not shake, Baidu's own development of some of the list of tools is increasingly perfect. Where there is a search, there are opportunities. Use search tools to analyze, such as: Index tools, Baidu keyword tools and so on.

2. Electric Business platform. Land can be auctioned on Taobao, not to mention the enterprise simple products. Open Taobao, their products placed search box search, check the number of purchases and merchants, often the higher the data demand is not low.

3, Peer stimulation. Go to the network casually point several related websites, see whether have corresponding peer advertisement, the advertisement of each other is high is low? How much is the frequency? The use of 2-3 days of time to analyze, will soon be able to get the corresponding data.

C. Platform selection and strategy approach. A good platform can often make it in the marketing and promotion of the effort, I was engaged in the education Industry Network marketing, in the early local talent network has no one to put ads, just a short text can bring subversive effect.

1. Search platform, how to subdivide and refine the millions of data? The direction of search engine in the next 10 years, 20, and even n years. Huge data no one will be so patient to read every word, every word, every page, accurate search as the first choice for precision promotion should be for the enterprise, for individuals are the transformation of the more rapid way method.

2, business-to-business platform, if your business is engaged in the direction of business-to-business, in some comparison of the platform on the cow X to promote the effect will certainly have, as to how much also depends on the advantages of personal products and the promotion of the model is plural words.

3, classification platform, I like a slogan: 58 The same city is a magical website.

4, micro-Bo platform, the current network of the most fire I think Weibo should belong to the first, 315 of the CCAV and Big V events are now on the microblog, the group is also very large, but recently found that micro-bleomycin like to play what micro-bo strong push, personal advice in the market is not recognized, strong twist melon really not sweet.

5, soft, soft and not soft I have written before this article, how to write Soft wen, how to do the promotion, how to do the implementation. Use reasonable words to catch those who appreciate you, the result will not be bad.

Of course, this year's strategy is countless, such as QQ group Ah, SNS Ah, video ah and so on. But the more traditional the more you can cater to the needs of the public, who let Du Zijian teacher once said "if you believe that 85% of the world's normal people, there are 15% of idiots you do not feel more". We're only looking at 85% of normal people. Methods are the same, choose the right platform to promote, summed up their own strategy to carry out, the results let time to wait.

D, policy implementation and analysis. Choose the right platform, choose a good strategy, like I'm probably going to do a new company to promote, the Internet does not have any of our information, the preferred weight of some of the pages of the relevant information on a wide range of issues, so that good, new information can be included in the shortest time. I can also consider every day plus QQ Group 10, no QQ group have to interact. The number of published outside the chain every day so that the site has rankings and so on. Analysis of data is the key, the simplest way is to do their own every day to save the screenshot to make excle. Weekly Weekly, the installation of a good webmaster statistics tool can.

E, fine-tuning, summary, analysis. With the promotion of the better, fine-tuning strategies, methods, workload is necessary. Make a summary every week, review the progress and effect of the promotion, and learn to analyze. The effect is naturally not bad.

5 point to promote the product of a simple process, not only their own summary, but also their share, any one product, a company, a program are inseparable from these 5 points. Good things need to be shared.

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