Promotion Forum to promote user Registration series (v)

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From series one to series five, we mainly talk about different promotion forms and introduce users to the forum. When the forum has a certain number of users after the use of these methods will be more slow, so this time to do activities to attract users to register. The activity has four steps:

First, find the point that users really need

This has been mentioned in the series, is the reason why you do this forum, in this industry there are still not satisfied with the needs of users, and the industry users of the strong demand. Sheep industry has a strong demand is information and book download, Stronger demand is video, so I first do is the information and book download. My site is to search for sheep, the home page of the Sheep Goat Bar website. My navigation column has one is the data downloading, the other is the sheep-raising video. I uploaded a lot of quality Word documents and books and materials.

Second, the promotion of activities to users

When planning the content of this activity is to promote the activities to the user, the promotion of the way there are many kinds. For example QQ Group, mail, space, QQ friend promotion, the previous method used here can be used. and the title and content to attract people, otherwise users will not click to view.

Third, let the user stay in the forum for a long time

It's a whole process to start by clicking on your data, to take the time to have it, to see this information and then to the forum again, and if it's not in place in the process, it's likely to cause a lot of loss.

1, users know how to use

I am facing the user is sheep-raising population, this part of the population of computer knowledge is less, so if it is the data may be people will only use the Word document will not use PDF files. So most of my uploads are Word documents, or Word documents and PDFs. If it's not, I'll use the PDF, you can see it in my posts, and I'll write it as a download of Word documents or PDF.

2, quality is better than others

Quality is the quality of the content, I found the content if everyone has, then I will slightly modified, or to typesetting editing, so that users look more comfortable. Other content is I found on the Internet, but on the general site is not provided on the content, or to buy some e-books to share to the user, these e-books for paper books are generally dozens of yuan.

3, is to pay the price

When you provide the user with these good things, you can not let the user click a little bit of the link will be available, must pay the price. People don't cherish what they get without paying the price, and they don't think it's good, it's simple, because everyone can get it, and it's effortless. I want users to pay the price is required to register a reply in order to download information, so that users will be particularly valuable to the difficult information and will also be registered here because of an account and not just patronize once.

Iv. stimulating the desire to register

The desire to stimulate the registration is to plan some small events to let users know to seize the time to register, such as the last 100 places, the last 20 places, the last day. I was planning this event to write the last 100 places, of course, will not be silly to register 100 places to close, do is to let users have this sense of urgency, but also a feeling difficult to obtain. As mentioned above, casually can get things that users will not cherish, or that will not care if there is no, because as long as he can reach a hand.

Summary: Do the activity has three key points, attracts the user clicks, satisfies the user demand, leaves the user in the forum. But each of the details needs to be weighed by the title of the activity, the title of the activity, the content of the activity, the benefits to the user, and the potential benefits of the user's benefits.

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