property market frequency scraping internal group buying wind: To promote trading volume discount dark price

Property market regulation 3 months since the new deal, the transaction gradually showed the trend of the volume price. Reporter visited Guangzhou property market found, in order to push the valley turnover, disappeared nearly two years of internal group buying and then become a developer sales of "life-saving straw" one.　　In ultra-low discounts, ex-gratia units under the publicity, many real estate successfully avoided the "0-handed" embarrassment.　　However, some people in the industry pointed out that consumers buy by way of buying a house may be more easy to receive concessions, but in practice, ordinary "street" in the real estate group purchase discount can also get similar concessions. Article: This reporter Raiwei case: the staff unit frequency buys the work already nearly 4 years time the citizen Mr. Wang recently discovered, the unit internal network many more real estate advertisement, some real estate sales personnel even directly to the unit lobby stall promotion, and these properties advertised the superiority besides the type practical, the complete complement, There are traffic convenience, to the unit to work short time and other targeted publicity. More importantly, these properties are claimed to be only targeted at Mr. Wang's unit staff and friends to initiate group deals.　　For example, recently there is a Fanyu District of the first-line river-View real estate posted in the internal online bulletin, said the current main push 80~110 square meters of small and medium-sized 2~3 room units, although the whole house fine decoration, but the average price reached 11,000 yuan/square meters. "However, the real estate said that we have an unprecedented purchase discount units, as long as the unit group buy more than two units of the house, you can get 88 percent discount, there are some limited ex-gratia units less than 9000 yuan/square meters." Mr. Wang said that the discount is only open to the employees and Friends of the unit, and if you want to buy it, you will have to go to the project site with a work permit or business card.　　A set of 80 square meters of the house, the total price of about 800,000 yuan, it seems to be cheaper than the outside 100,000 yuan, so he could not help but a little heartbeat. "This is our company's fifth group to have a discount for the real estate."　　"said Mr. Wang. Phenomenon: Developers "to sell" change "marketing" Mr. Wang's unit is not a special case. Real estate experts Wu Dingjin told reporters, in addition to the broad sense of home purchase sites such as the organization of group buying, units for the object of the internal buying method in Guangzhou real estate sales are gradually increasing trend. The current property market wait-and-see atmosphere, in addition to the traditional means of promotion, many properties have to be based on the location and product pricing initiative to expand their customers.　　Some real estate sales agents have developed their own customer expansion plan, the surrounding institutions, enterprises and professional markets are included, through the promotion of retail prices and the difference between the group purchase price to attract buyers eyes. "Before the new deal through the internal buying method to buy a house is very small, but now has accounted for about 20% of home buyers."　　"Wu Dingjin said, internal group buying reflects is also a real estate sales of an active posture, if the past is" sitting pin ", then now is" marketing. " The reason: The housing market inventory pressure to increase the developers have to sacrifice the internal purchase and other promotional means, with inventory pressureStep up the worries.　　As of yesterday, the Sun home on the Internet show Canton City can sell up to 37310 sets, to the current average of 4000 sets of monthly turnover, can be enough market digestion for about 9 months. On the other hand, Changjiang, SouFun, the Inventory Center monitoring statistics show that the next month will launch a new plate of new items total of 54, relative to the July quarter-on-quarter increase of nearly 3/4, including 16 pure new disk. Among them, the Old City August new plate new volume of the basic remain unchanged, the suburbs new plate new volume increase, after July again became AUGUST new plate new cargo main area.　　After the new deal after the wait-and-see stage, the property market finally ushered in the Spring festival after the first push goods peak. Analysis: Buy is a discount on the dark price "developers are afraid of direct price reduction will affect the market, some continue to sell real estate more worried that the early owners are dissatisfied with the purchase, but also promote the deal, through the internal group buying method appears to give some specific crowd concessions, actually is in the price." Wu Dingjin said, because is not "11" Golden Week and no other excuses, internal group buying just became the reason for the price, and in fact, "street customers" can get the retail price and "internal customer" to get the internal price difference will not exceed 5%. "Developers to do a good job of the preparation will allow sales agents through group purchase concessions to sell the house, so the discount is actually in the hands of the sales agent." Even their own guests, also have the opportunity to get the same treatment as group purchase.　　"Wu Dingjin revealed. A suburban property recently through some units, organized a group of interested buyers in the week before the opening of the VIP subscription. At that time the cheapest unit price also want 18,900 yuan/square meters, however, just the weekend of this real estate officially opened, prices have dropped to 16,000 ~1.9 million/square meters, the decline is close to 3000 yuan/square meters, the cheapest unit price of only 2.6 million yuan. And site popularity than the internal VIP subscription will be more low, the sales staff said, after the opening of all guests as long as the intention to do pre-registration, or can apply for 95 percent discount, calculate the price as long as 15,000 ~1.8 million/square meters.