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The internet is so prosperous in the present, I think it can not be separated from the support of business activities, as the online business with the relatively traditional more efficient business model is increasingly recognized, many companies are also beginning to follow the internet, some even more focus on their own internet operations, There is no doubt that such a trend has greatly facilitated the development of the Internet.
In the past many years, many on the internet to carry out the relevant business activities of the pioneers, did obtain their own unexpected harvest, let other people take notice, perhaps it is such a reason to encourage everyone to embrace the internet. However, in the current situation, although almost all enterprises are more or less beginning to try the Internet, but the harvest is very little. As some traditional enterprise managers themselves said, in fact, they are also very confused, the transition to do a period of time the Internet, found that their performance is not better than the traditional model or worse, many times have wanted to give up the internet, but they know that this is a trend must adhere to.
Obviously, adhere to a very good attitude, a lot of things are by sticking to the last to get the unexpected harvest. However, the so-called insistence is not a struggle, if it has been a struggle rather than give up, this is like a man and woman in the same place, feel inappropriate should let go. And now in front of everyone, we have recognized that the Internet is a big trend, it is clear that the Internet to promote our business is not wrong, wrong is our grasp on some details.
Here I do not want to pull too wide, so that people do not have the patience to see all. Here I just want to talk to you about the traditional SMEs attitude towards the Internet. I believe that many friends who are engaged in the Internet, whether part-time or full-time, have been serving small and medium sized enterprises, or are working full-time for a company or outsourcing a company's Internet service. I also believe that a lot of people in the process of getting along with those who have made themselves very helpless situation, and these let us helpless things just show some of their negative attitude, to a large extent do bad is because these things in the negative effect.
One, everything is too simple, doomed to be divorced from reality.
Many managers and even bosses in traditional models can survive or even do well, it must also show that they have their own set in the traditional mode, so they can be very proud. It is because of these results that they feel that it is not on the Internet to do, I can do what others can do. For example, I have served a very small company before, the staff just a few, help them to do a website. They told me they needed to put their company's promotional videos on the site and not upload them to websites like Youku, and I saw that the video file was up to a few gigabytes, and I said no. As a result, they think why so small can not put, my own computer casually put ah, why you can not put. We all know that building a small corporate web site generally use space on the line, because a business station may be thousands of tens of thousands of budget, if they have to rent a server with enough bandwidth, but they obviously do not understand these, in their eyes everything is extremely simple.
Second, think as long as someone for their own services can rest easy.
I believe that a lot of internet-related activities to plan friends have a feeling, for many enterprises to do the Internet activity planning sometimes do not start, and finally feel that they did not do well. Because in our related planning process we need party A's cooperation, such as their user data to analyze user habits and so on. But in their opinion, if we take their money, we have to do everything properly, and we can sleep well. Then it is only a wedding company to marry, then the bride and groom directly into the bridal chamber is, obviously unrealistic. Also said an example, is that I have for Baidu Sheng, is the promotion of Baidu, a lot of companies think that pay thousands of yuan and then one months to spend a thousands of dollars to get users, the result of some business accounts of thousands of dollars a few days off. Because they do not understand, too high to increase the price of the bid, then no matter what, the result is that the promotion costs have been burning there, and even if there are potential customers on the line but no one to receive. And in the end, the target of their attack is obviously the one who gave the money.
Third, on the surface believe that the service side of the thinking, actually always impose their own ideas.
These traditional small and medium-sized enterprises to invite full-time Internet talent or some of their own internet business outsourcing to others to do, they must also think that they provide services to the more professional, at least more than they know, so that they can gain benefits. So before doing a job, they always show that they are just following the one who is working for themselves, but as the work progresses they can not help to impose their own methods, and they are very insistent, which makes many of the friends who serve them feel helpless. In charge of the front-end design process, they see which site they like, suddenly want to change to that style, such as the mouse pointer on, remove, click and other action effects of the switch, they want to do is very exaggerated, the reason is to allow users to feel strongly here is clickable, and in fact this effect for users is difficult to accept.
Many of the things that make us feel helpless on this side of the service also make us very distressed in the service process. These cases are just the tip of the iceberg in practice, I think that the change in this situation is a need for a lot of joint efforts, for those enterprises managers should actively understand the basic information on the Internet, for enterprises to provide Internet services should be more practical, in the collection of people pay at the same time should also do something for others , rather than passively treating or even bluffing and popularizing something completely wrong.
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