Purchase micro-order conversion skills: Three period information coverage method

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When you have more than 100 fans, you're like a magazine; over 1000, you're a bulletin board; Over 10,000, you're like a journal; More than 100,000, you are an urban newspaper; more than 100 million, you are a TV station.

The micro-Bo fission with Fast media attribute and the group buying fusion with fast mass consumption attribute is a "perfect match"!

How to generate more orders with limited fans?

There is a saying, the current mainstream group buying site about 30% of the traffic is from the micro-blog, the author of this data is conservative attitude, unless the group purchase site itself is small group, and their Sina Weibo is super Big Bo. This is not the case, according to Sina Weibo statistics, group buying big Bo now basically and several large groups are consistent. Big corporations have big blogs, but not the other way around. The fact is that even if the group of groups of the official microblogging, its forwarding is limited, in the limited forwarding, traffic and orders will not have large data.

Legend: Public comment Group Sina Weibo single group forwarding

As seen from the above, the comments group has 58000 fans in Shanghai Weibo, but this Gan fragrant tangerine bone Group buy forwarding only 25, its micro-BO chain reaction is not too obvious, I think the real can bring the flow and order is not necessarily a comment on the forwarding, but he each group information release coverage of a large range (nearly 60,000) of fans, The exposure rate has brought the purchase demand.

I believe that if the emphasis or demand of micro-bo forwarding to bring traffic and orders does not necessarily achieve results, and adequate information coverage and coverage frequency can bring considerable order effect. The problem is, the General Group buy network micro Bo and not so big fans, how to use the principle of this, the author below to the health Group official Micro Bo (Http://t.sina.com.cn/jiankangtuangou) application examples combined with the reality of a large group of micro-blog to explain this set of methods- That is, multi-period information coverage Method!

Medium Regiment Official Micro-Blog Order conversion method---Multi-period coverage method

Multi-period information coverage method is the author of the study of large and round goods information forwarding and coverage of the crowd, combined with the actual health group, summed up in the micro-Bo most active period, so that information updates and to reach the fan-sharing page to promote the flow of purchase and order forwarding Method!

Specific implementation requirements:

First: The group's microblogging is the best official certification microblogging, and fans can not be less than 4000 (too few fans, more than the number of hours covered), such as the Health Corps fans 5167, is the most applicable to this method.

Second: Fans must be real fans (not sucks with zombie powder), and must have a certain degree of activity. Each microblog of the health Corps has several forwards and interactions.

Third, the fans should be in line with the local group to maintain a general agreement. If the health group is facing a group buying website in Shanghai, his 70% fans of Sina Weibo are Shanghai micro-blogs.

How do I do multiple periods of information coverage?

As you know, the active period of microblogging is three time in a day, namely: Morning 8:30-9:30, 12:30 noon-1:20, Evening 7:30---9:00, this is the active three segment of ordinary white-collar. Micro-blogging is a multiple-time coverage, which means that during these three-time periods, fans can see our group buying information in all the most active periods by retransmission or forwarding fan comments.

The significance of this is that if we only send the product information once, then there will be the following three kinds of information invalid: First, a lot of fans that period did not Weibo, see information. Second, the fans this time is particularly busy, a hurried browsing and can not see our information. Third, the group of friends saw, but for some reason can not go to order. If we achieve this three-time update coverage, we can maximize the coverage of more fans and give them more opportunities to browse and order.

But Sina Weibo is not refreshed, and if we let the information resend, here are three tips from the Health Corps Weibo manager:

First, if you send the purchase information, no fan forwarding, you can delete in the last two time period, is still the latest information.

Second, if you are afraid to delete resend, the overall construction of micro-blog content is not good, you can synchronize the operation of two-three small (if not enough time to do a few times, you can ask colleagues to forward their own number), comments, and then in the later period of the comments forwarded.

Third, if there are real fans to forward comments, you can give immediate response but do not forward, wait until the 23rd active period of comment forwarding. This method works best and embodies the spirit of interactivity.

Let micro-blog for group buying to fly wings

This set of methods is the author and the Health Group Micro-blog management of the exchange and obtained, the specific data they did not give me, but this as a set of similar methods of newspaper transmission is effective, there is no doubt that the same advertisement in the morning paper and evening papers appear, covering the crowd is the largest. Of course this is a discussion, friends can be summed up a better way to share the transformation. We would like to do a good deal, do a good job micro bo, grow up together, rich! Thanks for reading!

Chavinrey

May 15, 2011