Question and answer is the most important of website promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Do the promotion should pay attention to the overall situation, can not only value the flow and ignore the conversion rate, it is best to increase the site's outside the chain. To know how to do the promotion work, the first need to know the purpose of promotion, for the moment said that the purpose of the website to promote four:

I. Flow

Traffic is the basis of the site, there is no flow of nothing, traffic can be directly converted to advertising revenue, can increase sales. There is traffic will be willing to put ads, many advertisers to find the site when advertising will ask you how much traffic, request to improve traffic data.

Ii. conversion rate

Conversion rates are important for business-oriented web sites, and selling products not only requires a lot of traffic, but they are targeted to ensure that most of these visitors are buying products.

Third, the weight

There are many ways to improve the weight of the site, the promotion can bring the outside chain and flow. Outside the chain on the site to provide the role of weight not to say more. Of course, the weight of the site is not a two-day promotion can come up, this is for the long-term development, is always a long-term work, only the weight of the site can be changed to better rankings, to bring more traffic.

Iv. Visibility

Promotion done well, is tantamount to free advertising, but also to promote a targeted, long-term, a large number of promotional work can enhance brand awareness, do brand marketing. This is more reliable than spending money to advertise, not only saving an investment, the effect is no worse than paid ads.

With these objectives in view, I have focused on the question and answer of the promotional work, explaining as follows:

The function of the question and answer promotion to the flow

Baidu knows, search to ask, Yahoo Knowledge Hall such a large-scale question and answer platform, the weight is very high, these questions and answers in the search engine rankings is very good, especially Baidu know, in Baidu ranked very well, search and search to ask and Yahoo Knowledge Hall is also good, just a few search engines are biased to their own products. A good question and answer often has a good ranking, can bring a lot of traffic.

Second, the question and answer promotion conversion rate is high

I believe that you do not do a very hot word, the general is to do long tail words, or relatively cold, the conversion rate of these words itself is very high, there is no need for others generally will not go to search. For these words and answers can easily do a good ranking, many people have the habit: Want to buy something, first look at the bought, used by the people to say, this is the question and answer can bring advantages.

Third, the question and answer promotion to the website weight enhancement

This kind of question and answer platform itself weight is very high, Baidu know some question and answer page even reached the PR3, the link left is itself is a good outside chain. And these pages are often collected, a little better questions and answers can be collected more than 10 times, which is equivalent to doing at the same time 10 links, can be said to be twice the effort.

Iv. question and answer promotion to the popularity of the provision

When you want to buy something but hesitate to buy a brand, when you ask someone, all say that the brand is good, you will naturally trust, the question and answer is so. When you search a product, you see that the question and answer is very good, naturally will respect, the product of the impression is very good. This article is provided by www.jokeba.com, reprint please indicate the source.

This is my network to promote some of the experience, the point is somewhat narrow, welcome you QQ Exchange, 1308696220