Quickly improve web site traffic Long tail document hands-on experience

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Yesterday, I shared with you the Enterprise website how to dig long tail keyword, we all know, the light has the keyword is not enough, we need to analyze the key words dug out of a very valuable, attractive flow of long tail documents, valuable to import flow, traffic can bring business. Now share several writing tips for the long tail document of the corporate Web site:

First, set a long tail document writing plan, based on the knowledge of the market, dig out the word to do a sort, make a plan, general a person, full-time status under Write 2-3 (general 1000 words, see industry needs); it's best to put keywords in an Excel form (for the time being called Long tail keyword table). , so as to facilitate the tracking of the corresponding article title, link, completion, import flow statistics and other information;

Second, according to the plan, writes the long tail document, writes the document to pay attention to the following several skills

1, the title of the document to contain long tail words also include guide words, such as a long tail word, the SLR lens moldy how to do, then you can try this title: Camera SLR Lens moldy How to do? With dry doctor electronic moistureproof box can be prevented! Or, the SLR lens moldy how to do? That's because it's useless. A phrase contains a long tail word, another phrase to provide a guided keyword, not only do SEO work, but also write a user needs than the title, can significantly improve your click-through, as well as the long tail of the recommended products to do a foreshadowing!

2, the long tail word should be dispersed reasonably in the article content three areas, that is, the head area, the middle, and the bottom area, these areas try to have at least one long tail word (generally 1-2 times, also not too much), and then randomly appeared in these areas 1-2 undersecretary of the word of some variants, such as "SLR lens moldy How to do", Can be changed to "How to prevent the SLR lens mildew", "moldy SLR How to deal with", "the camera lens moldy how to deal with, the variant of the keyword from the user's common search habits to spread, if you do not know the industry you are in some of the keyword variants, you can leave a message to communicate with me!

3, in addition to the occurrence of long tail words, but also reasonable to push the main keyword (product name) distributed in the content of the article, random appearance, whether it is long tail words and main keywords, try not to get together, such as 1 paragraphs, 2 paragraphs, 4 paragraphs, the end of each occurrence of 1 times, remember, reasonable layout and collocation, as far as possible to achieve natural, Again difficult to natural, blunt appearance of the reader is not friendly, search engines do not like!

4, long tail words and the main keywords are to do anchor text links, links in the content of the middle area and the bottom do, long tail words and the main keyword anchor text to what link? I recommend a common practice: long tail links to specific product pages, the main keyword point to your home page, you can point to different words to the same link, But not the same words point to different links! The same link in the same article in the number of times generally 1-2 times;

5, remember: The first paragraph appears long tail word or main keyword, in the first paragraph try not to do links, a potential customer has not seen a bit of your link to the product, this approach is like a customer said I am hungry, find your food store, and then you directly say you eat bread ~ This marketing form of customer experience is rather bad, Conversion rate is very low, we should do marketing, long tail document is marketing-oriented documents, understand the long tail of the customer demand, written a document, so that customers through reading the article finally found: In fact, my problem is the lack of such products!

6, the long tail of the document in addition to do links to product pages or home page, also often reasonable use of the internal chain settings, that is, the recommendation of other has been published with relevant long tail document or relevance page (Relevance page has no restrictions, such as product introduction, the latest promotional activities, other product pages, the official Taobao shop, contact us, etc., Do not cause competition, the recommendation of the link outside the site can also be, these links as far as possible with the form of anchor text to write, there is the role of SEO (anchor text link meaning is to tell the search engine that the word is pointing to this link!), and also beautiful!

7, Long tail document How to write the first paragraph? The problem is that most people write long tails when a long-standing problem, I provide a skill here: from the long tail of the problem point, Lenovo customer's application scenario, assuming that they are the customer themselves encounter such problems will have any thoughts or actions? And then combined with Baidu search keyword to understand the potential customers on the network commonly used to describe the problem, the way of writing and thinking for a reasonable reorganization and integration; What if the SLR lens is moldy? So you can write,

Is your camera lens moldy? is the SLR lens moldy do not know how to do? Some SLR camera in the rainy season, especially easy to mold, the lens moldy can not be used, the demolition of their own cleaning is also very troublesome to find a professional repair master to help remove cleaning, a time is not easy to find, found that the price is not cheap, But do not clean can not use, many friends so bad a one of the lens, love dearly! The humid air of the rainy season is really not good control, but we can through some maintenance techniques to prevent the camera damp, so that the lens in a relatively dry storage environment, in the use of the lens in an electronic moistureproof box. (end of first paragraph)

8. How do I write the middle part of a long tail document? The middle section introduces the solution primarily, introduces the problems that a potential customer encounters, through a product or a service that solves the problem, or prevents the problem from appearing, or saves the potential customer money, or makes money, to make the prospect feel This product or service is useful to yourself! For example, you are doing Australian Karicare milk powder purchasing, then can be stated in the middle of the purchase of health milk powder consumers are most concerned about is also the most often encountered several problems: Karicare milk powder to buy channels? What is the difference between the New Zealand and the Australian health powder? Purchasing Milk powder arrival time, supply is stable, milk powder ingredients, cat flagship store sales of New Zealand imported milk powder and direct mail in Australia What is the difference? Price difference analysis, and so on, any industry products or services, in combination with long tail word long tail document writing, customers will have some frequently asked Questions to guide!

9. How to write the last paragraph of the long tail document? The last paragraph not too deliberately promote their own products (do need to mention the product name, as far as possible to write more natural), as far as possible to write a summary of the statement, so that readers feel that a problem in this way can be resolved; For example: SLR lens moistureproof, you can finally add a call to the phrase: How to do the lens of the SLR? Money to repair the price is not expensive, to the end is not really a pity, in fact, do a good shot Moistureproof is the best way to prevent the lens moldy, preventive measures, is not it? (Red is a call statement).

Below the last paragraph, you can appropriately put some of the next guide content, such as anchor text links, pictures with links, quick purchase links, links to details, hotlines, see your specific industry, provide the next step you want the potential customer to be most appropriate.

10, long tail document finished, the website updated, Baidu, Google does not include how to do? This is not a few words can be said very clearly, the next blog update with you detailed explanation, please subscribe to blog or pay attention to my microblog, join the network Marketing Combat Exchange Group (30538292) get updated message.

Text/Kunshan SEO training Zhu Huaber

Statement: Reprint Please indicate the source, and keep the link: http://www.zhuhuabai.com/seo-ji-chu/chang-wei-wen-dang-ji-qiao.html