"Digital Workflow" - Product Marketing Director at Adobe

As Adobe's director of product marketing, I'm talking daily to customers how to maximize their productivity. The customers tell me they actually spend more time figuring out how to do their job than they actually work.

In the face of a surprising amount of information, looking for lost data, information and IP, it is extremely difficult to reconcile everyone's progress . Nowadays, professionals in all walks of life help with their work with a variety of devices, such as tablets and smartphones. We rely on technology to make our lives more efficient, but in the process has anyone ever thought about these different tools for us, the platform is not to complicate things? The digital world is not it In order to make our life more simple and exist?

Working people, especially those who work in the office, should think hard about their digital work habits and see if they are improving or detracting from work efficiency. IT departments are able to equip staff with the right tools and provide the right training, but individuals are in control of how to apply those tools and training to the actual rights.

If you want to make the most of the digital world, you first need to understand your digital workflow. What is "digital workflow"? Actually, we all have it. In short, digital workflow relies on electronic processes to reduce the need for traditional paper materials.

The heart of digital workflow is documentation. Company to document for a living. These documents document the company's financial position, history, personal information, strategic plans, and more. Here, because it is a vital part of our work, I am going to talk about digital documents.

Make content a background

Thanks to social media, there has been a dramatic change in the way we interact with content. The original concept of the document was a piece of paper that recorded numbers. But now, every employee has a multimedia studio either on the phone or on his laptop.

Now the question has become how they should be used and at the same time be more efficient. For example, an insurance agent needs to speed up an application via video, images and tables. It would be a good idea to blend these pieces of information together to make them easier to understand and better to work with. Turning content into context does more than just increase its clarity; it also increases productivity as information becomes enforceable.

Do not break this chain

We all share the same feeling - once in a while, we called and emailed for the job. Then wait. Surprisingly, email is still the most commonly used for exchanging files and reviews in traditional workflows

For example, a law firm is always preparing case files, with long eyewitness accounts, expert reports, and testimonials, and more. These documents can take as many as a hundred pages and often have to be revised before the final court. The manpower needed to compile, edit, review, and send these vast amounts of information can be imagined, and most likely inefficient. The tool needed for such a project does not mean catching a PDF file, editing it, and emailing everywhere - it requires a successful solution that kuaisu can be from start to finish.

Protect yourself

Finally, if your information is not secure enough, it is less important that your workflow is efficient. Today's collaborative networks make software upgrades and antivirus more important than ever - no matter what platform or device you're using. An unsafe environment is surely just a mortal threat to property rights and productivity

What tools and techniques do you use to get the most out of your digital workflow?