Regular Quantitative Update station: Is anyone still holding on?

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Website optimization is a very comprehensive work, there are many branches. However, when it comes to the most basic optimization work, there is no doubt that there are no editors. The normal optimizer first basically will contact the station edits the work, then gradually expands and consummates. Of course, many companies will now subdivide these jobs into everyone, that is, a person is only responsible for a very small branch, which has professional editors.

However, from the overall SEO thinking, the breakdown of these work is not a good thing, sometimes it will increase unnecessary trouble, because these work needs to have a lot of synergy, the joint exerting force to the overall optimization. If one of them wanders outside the system, it will cause resistance to the overall optimization. The editor of this basic link is likely to have problems, undermining the overall optimization effect.

So what issues do editors have to do with the big picture? Some of the remnants of the misunderstanding, that is, some outdated editing methods and routines, but not universally recognized. This concludes the most stubborn of the present.

This is still a common misconception is the timing of quantitative updates. This is still a common phenomenon, it can be said that many people as the truth is not to be shaken. They believe that only regular quantitative only regularity, spiders will be regularly to the site to crawl content, users will not be lost, also appears to be unlimited vitality of the site. Some people will be in the Spring Festival holiday during the preparation of a large number of articles waiting for review, for fear of Baidu ignored its own website.

In fact, this update method can not be said to be outdated, can only say too extensive. Not every industry's optimization needs to be fixed periodically. Some websites that provide news and information, such as portals and blogs, need to be fixed regularly, or users will easily lose. But some websites that provide products, such as Enterprise station, only need to update when new products are produced, because the biggest selling point of such websites is product information, which is also the most concerned content of users.

But a lot of people still insist on updating these stations every day, even if there is no new products, also tough to join some corporate news, industry information, such as daily updates. This is not only a thankless task, but also a risk of being punished. Because these news information if the original degree is relatively high, and the enterprise product is relatively unpopular, it is easy to get good rankings, but these are not users need, users of your business company what happened, what interesting not interested, he only care about your products. Therefore, this information is also quickly discarded by search engines, if you have a large number of long-term production of these users do not need information, it may be the search engine to determine the content of garbage, the corresponding punishment.

For example, a mobile phone to sell the site, the most attractive of course, mobile phones and related products, editors in fact only need to introduce the mobile phone, specifications, prices and other important content can be presented, a little better to do a product evaluation, comparison PK and so on. If it is not Apple's unique culture and atmosphere of the enterprise, this information should not too much, otherwise can only become garbage, interference users read useful information. However, such as local portals, personal blogs and other sites to provide fresh information and unique views of the site updates need to have some regularity, otherwise it is difficult to retain repeat customers.

Therefore, many sites do not need to update regularly, as long as the content of the site has a unique and user needs, even if one months do not update do not worry about the ranking fall. In fact, the concept of fixed-time quantitative editing is relatively old, but also to stay in the station to please search engine this initial level, not to divert attention to user needs. Now the editor, should be the user needs to understand the most people, all editing work should be around the user needs.

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