Research on the location of "product" and "position" in website operation

Website operation refers to all the work related to the late operation of the website in the network Marketing system. Building a website is no stranger to most people. In particular, already have their own website of enterprises and institutions.

However, the mention of site operations may not be understood by many people, the importance of the operation of the site is not clear, often overlooked. Website operation is not like site construction, one-time input, regardless of the good bad, always appear in front of people. This is like a certain unit capital, built a business, leaders in place, the funds in place, equipment in place, then the enterprise is set up. So, what is the purpose of enterprise establishment? It is hoped that it will gradually develop, the market share is getting higher, realize the return of profit. Surely no one wants the day when the business is built to be closed.
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Similarly, no one wants the website to be built, it will become a dead station, can not be effective for the enterprise. In this sense, if the site wants a good return, it should be operated, but also scientific operation. The management level of the website directly reflects the management level of the enterprise and embodies the whole enterprise culture.

At present, the development trend of Internet in China, the operation of the website should be integrated into the enterprise's overall management system, so that the network and the original mechanism of organic combination, so as to play the Web site and network marketing business potential.

The company's website operation includes a lot of content, such as website promotion, Network Marketing management, the perfect change of website, the post update maintenance of the website, the enterprise operation of the website and so on, the most important is the maintenance and promotion of the website.

When a website is running to a certain stage, it always finds that the traffic is always on the go. Of course, the mood of the website operator will become more and more impatient, the operation will encounter some obstacles. Each website has a work measurement in operation, and then each site operator will carry out the work according to this index. But according to the author nearly 2 years of network work experience, when a website once run to this situation, at this time, we have to consider the next site "product" and "bit", the two contain the mystery.

If you are in the work of the site to run into a certain bottleneck, or encountered some shackles. Suggest you find a secluded place, listen to some light music, quiet the "Internet" and the manic uneasy heart.

"Product" is not the brand, brand is a very virtual things, claiming that they are the largest, the strongest are virtual things, now the internet above the "first" "Portal" is really a lot of development to the present, the user groups are not interested in these things, interested in the net can bring him something, can do something for him.

Chinese tea is very famous in the world, but with the combination of tea and water, there appeared "Tea" and "tea". Drink, pay attention to is coherent, product, pay attention to slowly feeling, enter a certain mood, then will realize something. "Drink" and "product" this contradictory relationship, in the site operation of the regular manifestation. We often hear the phrase "impatient", in fact, this is to let us slowly to "product."

If a site compared to tea, then our site operators should let our users go to "goods", how to let users go to the product, that is the problem of user experience. A web site from small to large (normal), each phase has its goal, but in the development of the user's perspective of the game in favor of extreme.

What we're going to offer our visitors, what we want to provide to our paying customers, what kind of information we want to convey to our users, whether users can get the information they want in the first time, whether our website structure (architecture) and process are well designed, and the balance between paid customers and free customer service.