Research on the profit point of local portal website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Ladder network planning Team forecast, in the future, the local portal will enter the fast development period, the reason is that in the next few years the local netizen base will be enlarged unceasingly, the City network market will be more perfect and mature, when the market matures, should seize this advantageous opportunity, make local local life portal to enter the city market first, establish " Their own life portal "image, let local life portal to build brand."

Local life portal will set off a new round of the Internet Gold Rush, life, consumption-oriented local life portal will soon be integrated into the life of local netizens, local life portal can be easily realized with businesses, enterprises and consumers of the interaction.

At present, the major integrated portals, major investment groups are concerned about this market, this situation, should be early to enter the market, preconceived, the formation of the first advantage, the future, integrated portal, venture capital will have to work with you to enter the local market, access to the rapid development of the market prospects.

The local life portal has a variety of profit models:

The first and most basic one: Internet advertising

The essence of Internet advertising is how to use the Internet to tap the target customers, more targeted dissemination of information, improve the effectiveness of advertising. Therefore, the obvious fact is that local life portals can provide more personalized and targeted online advertising means, the city's online advertising market will show explosive growth.

Advertising forms can be varied, such as display advertising revenue: Through the early operation, so that the site reached a certain influence, visibility, with an objective amount of visits, the page display ads will be the simplest and most basic source of profit; paid information revenue, which will be another source of income, mainly using platform advantages, Pay information is recommended in the relevant channels, which can also include community marketing revenue.

The second profit point of the local life portal is E-commerce. First of all, in the development of a larger user base on the basis of business with merchants E-commerce, the construction of consumer online shopping malls, and business cooperation, members can be purchased at the member price of fashionable living goods.

The third profit point is the integration with the city business, community-driven, single point breakthrough, do the full consumption card, group purchase, booking, consumption, electronic coupons and other business model articles.

The fourth profit point is personalized value-added services. This is mainly for enterprise customers of network marketing needs to provide value-added services, because the site in the accumulation through the operation, there is a large number of user data, user consumption habits analysis, these can help the Enterprise network Marketing, the site also has a large number of enterprise data, including user comments analysis, so, on the one hand, Can be customized to the enterprise network marketing programs, on the other hand can also give users customized personalized consumer programs. This requires the accumulation of a period of operation.

Fifth profit point: convenience services.

such as the local classification of information released, real estate agents, marriage dating, distribution, home economics, training institutions, beauty, etc., through the "pay for recommendations or better display effect" to achieve profitability.

Future profit Expansion: Free "urban consumption Guide Magazine", the form of advertising investment to profit.

As a local portal, it is important to achieve "landing", first of all to do the popular, the first step to consider how to profit from the business, for example, the home side of the column and the section should be very easy from the real estate business, household goods design, production, sales, construction and other enterprises to obtain profits, specific columns according to different circumstances, There may be different forms of planning and operation. and food and entertainment, car trading, etc.

As long as it can be bigger, become the first network platform for local life, then, the merchant's advertising is a huge profit point, in the local business advertising display services, but also to provide them with some depth of service, such as the local life of the portal to the business site, blog and so on, business can be self-help management, Self-release information and push to the corresponding location, and, above has said, through the operation of the platform, the site should accumulate a large number of data, can be tailored to the needs of businesses, to do business network marketing integration packaging and planning.

Many of the above is a number of advertising profit model, in fact, we think in the long run, the network in addition to the media attributes, but also can carry out E-commerce, perhaps one day, we buy some things no longer go to crowded shopping malls, directly in your network shopping mall order

Long line of the world in the ladder network has a post "local Web site profit model for reference"

The contents are summarized as follows:

QUOTE:

1, the network advertisement may self This website, other Alliance member website or the terminal advertisement item. Network advertising is divided into two categories, one is soft advertising, including special reports, business opportunities, product halls, business directory, investment, etc. the second is hard advertising, including Web page fixed, cursor, flash and other forms of advertising. The network advertisement price is not expensive, the market space is big, the benefit is considerable.

2. Government affairs

Business such as investment, tourism services, economic and trade negotiations, project bidding, government sexual behavior, procurement, government sex, news, information release.

3, Enterprise Services to contact or local government-related units to lead the establishment of corporate member clubs, to help complete the full range of services to the enterprise. such as project and related information release, financing project analysis Report, investor recommendation, Project packaging, project recommendation, project evaluation, enterprise information construction, enterprise advertising promotion, product promotion, providing effective customers and collaborators for enterprises, and attracting investment activities for enterprises ' members; Consulting 500 strong companies in China , the information of Permanent Representative offices of overseas enterprises, the information of large and medium-sized foreign investment enterprises in China, can be used for local substation and local enterprise members and foreign investors to carry out early contact to negotiate, communication between the two sides of the conditions of cooperation, cooperation, and promote the success of project cooperation.

4, the channel operation can operate independently, also can outsource and subcontract.

5. Information Intermediary Service

Information Consulting Service local market information intermediary paid services and patents, technology, projects and other promotional information publicity. Information Intermediary service intermediary real estate, intermediary vehicles, intermediary idle equipment, intermediary domestic services and other information business.

6, SP income in China's mobile phone users a large number, and basically in the urban population of the popularization, 300,000 of the urban population, at least 100,000 people have a mobile phone, one person a month to send a related information, a message of 2 yuan, then is 200,000 yuan/month, and mobile companies and SP suppliers are divided into, At least there is a 80,000 income. And this kind of income is basically very stable.

7, network games to join the network game business

8, join the project

or products to use their own media advantages, to join the country's national start-up Alliance member units or other units of the project or products in the local promotion of sales.

9, the network value-added.

Business domain name, corporate Web site production, corporate e-mail, virtual space business.

10, the exhibition services business Portal brand has a strong market appeal, can be combined with the form of the ground exhibition, combined with website promotion, planning a variety of exhibition activities profitable.

11, training services with the enterprise on the Internet and e-commerce knowledge of the thirst, all over the operation Center can open a variety of e-commerce training, can be directly surplus through training.

, and has trained prospective clients.

12, online transactions, including online ordering, online auctions, paid information services.

13, individual member education, medical, entertainment, shopping, friends, donkey friends and other member services.

14, other network shopping malls, online shop and logistics distribution and other business.

A lot of traditional business model, will slowly and network economy grafting improved, for example, online booking, online booking, you can walk in front, grasp good business opportunities, here are a lot of opportunities.

There are a lot of them, in fact, from a nationwide perspective, really make these are almost not profitable, because these are theoretically feasible, but the network development phase, local network development, market competition, the operation of the site and so on, the decision is unlikely to a full bloom, but can focus on breakthrough, According to your own development, try to make a few profit points, and then scale it, it is very good.

The thread's friend published his own opinion, some also did the supplement, looked very beneficial. Thank you all for sharing the exchange, help more friends in the ladder net brush fog, see direction, inspire ideas, for success laid the foundation.

It is impossible for anyone to sum up the profit points of the website, perhaps we began to plan good profit point, but in the operation, but there have been heart flower flowers do not open, inadvertently inserted willow shade effect, but in any case, as long as our general direction is correct, the method is the right, no matter what the profit point, is an affirmation of our website planning operation work. Welcome to the local site in the operation of friends, will you in practice encountered difficulties, harvest experience, in the ladder network and share.

Although the profit point seems to be a lot, but million statute, finally or that sentence, the profit model is only one, is the service, as long as dedicated to local users through this platform to provide better service to meet the needs, then, the profit point will be flexible, but also can be endless innovation.

Do not want a day and Google, facebooke par, do value tens of billions of dollars, wealthy. Steadfast do a successful local website, you are also a party of princes, horse groups, temporary difficulties can not block the bright ahead, planning + operation + perseverance, you will be determined to go to the success of that day.

Author: Wang Yihui

Starting: 6351 E-commerce Forum (http://www.6351.com)

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