Research shows that email is the easiest way to accept internet marketing

Source: Internet
Author: User
Keywords Social network nbsp;

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Recently, the American state Bar University's media design and precision Marketing Center has conducted an interesting study. This study involves people's collection habits, preferences, the role of different groups of people how to view the media and how to tap the best sales channels.

The researchers found that both direct mail and email marketing were far more persuasive in promoting people's purchases than any other type of social network advertising. A key result of the study suggests that 18-34-year-old people are more likely to be affected by email marketing messages.

This is a terrible news for social network advertising. Social networks have been accustomed to research into niche markets, which include teenagers, college students and "Young housewives", but these sales messages sometimes don't resonate with consumers. In some cases, social network advertising is actually imposed on the audience, and the user sees it as a sales channel that violates privacy, which is bad news for our inbox. Because the study confirms that spam can also use this tool for unscrupulous marketing.

Here is a survey of 5 different types of people:

Young housewives: More than 50% use social networks and text messages, and they are better able to deal with direct mail and email marketing.

Retired consumers: 80% of them have had online shopping experience, 94% of people were affected by e-mail marketing information to buy.

Cable consumers: 20% Subscribe to the marketing message via SMS, at this point it is higher than any other group. However, they just want to be a customer service, dispute resolution Channel, not to sell.

College students: Research has found that college students are very smart, and they think e-mail is a private channel of communication, and that texting and social networking should also limit marketing.

Teens: They prefer to use social networks compared to other user groups. But surprisingly, they are most likely to choose to go shopping by mailing marketing messages, followed by emails, text messages, and finally social networking sites.

What group do you belong to? Are you interested in email marketing, instant messaging, text messaging, or social networking? Should social networks remove market constraints? Let me know your thoughts and opinions in the comments.

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