Rice balls: How to improve the conversion rate of hospital network promotion

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Do the hospital network promotion of peers may encounter some very practical problems, such as the leadership generally do not see the process only to see the results, so if the final number of people did not improve, all the consultation amount and independent IP to improve all is in vain. Such a problem involves jumping rate and conversion rate, there may be a lot of hospitals at this stage, to meet the bottleneck, not on the go, down also down, then today I say how to improve the conversion rate of hospital network promotion.

In fact, before thinking about how to improve the conversion rate, we can analyze the network extension to the completion of the sales process relationship:

Many ways → Hospital website → online consultation appointment → Complete sales

In the first two parts of this process, we can be summed up as the drainage phase, the last two parts can be summed up as a sales stage. Here are two ways to improve

Conversion rate:

1. Drainage phase

This stage is to improve the hospital site exposure rate and the flow of important links, why say so. First of all, if there is no traffic on the hospital site there is no so-called visitors and potential patients, so no one consulted, there is no consultation, so there is no flow and no conversion rate. So what's the relationship between them? In fact, the quality of traffic often determines the conversion rate, like my previous article "Rice Balls: Network promotion of the abandonment of Baidu may fly higher" mentioned, blindly using Baidu to drainage does not necessarily effect is the best, because we consider the conversion rate at the same time to consider the cost. " will be effective traffic to the hospital's website, this part of the target customer service can effectively improve the conversion rate, that is, in the early stage of our drainage process as far as possible through a variety of methods to guide those target customers.

2. Sales phase

This stage is the terminal of the hospital network marketing, is the most crucial part. Often many hospitals each day independent IP and consultation volume are very high, but the actual number of consultations with the consultation volume is far away, such conversion rate of course low to No. Then when the technical staff or the optimizer to lead the target customers to the site, the remaining impact of conversion rate is to consult this piece. Consultants of their own quality and professional level determines whether the target customers will come, as the consultant as the terminal part of the hospital network marketing and direct communication with the customer, so a good consultant even if not the customer and appointment, will give customers a good impression, Let the consultants have a good reputation for the hospital. The two major stages of improving the conversion rate need to be in tune with each other and need to play a role in order to improve the number of people to be diagnosed. As for each phase of the specific improvement methods I have mentioned in previous articles, in this is not one of the AO, if a peer want to Exchange can add group 84983217.

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