Rookie Seoer Talk: The importance of long tail keyword

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When we step into the door of SEO, it is doomed and key words knot, keyword is the pioneer of the Battle of SEO, is also the core of SEO actual combat, today pony mainly want to say is long tail keyword.

One: The bottom of the tower can not be ignored

Believe that people engaged in SEO understand the importance of research keywords, that is to locate our potential customers, but often many SEO will always focus on the spire, which is what we call the core keywords. They always think that as long as the core keywords positioning well, profitability is just within reach, but they underestimate the importance of long tail keywords.

Single from the layout, when the choice of key words, we will be the pyramid structure layout, spire as the core keywords, tower as a two-level keyword, the bottom of the column for long tail keyword, why it placed in the bottom of the tower, it is not important enough? Wrong, it is precisely the backbone of the entire tower, because it represents the entire site's content, It supports the entire pyramid, and search engines and users focus on the content.

Second: There will be market demand

The rapid development of the Internet has also changed the behavior habits of users, and when they need to search without entering simple words, they tend to enter long tail keywords, because they feel more accurate and faster.

SEO is all based on the user experience as a prerequisite, and only focus on the core keywords, it is difficult to locate our target customers, including too wide, the competition will be big, and sometimes we will find, very want to do the keyword is just the industry general words, feel no way, so we do SEO, can not only look at the spire, Should pay more attention to the bottom of the tower, more from the user point of view, there will be a market demand.

Three: The Long tail theory

When we do SEO, there will be a lot of site visits, conversion rate is almost unchanged, this is because the core keywords although a wide range of positioning, but not accurate, sometimes just wasting our bandwidth.

Long Tail keyword Although positioning narrow, but can extend indefinitely, this is the long tail theory, so when we do SEO for the enterprise, you can open up some long tail keyword, because a long tail keyword may be one of your users, then the combination is also a can not be ignored energy.

Four: SEO is not for ranking, but for conversion rate

SEO is for what? You do 3 keywords and then all do the first page, then how, if you do not have users search keywords, it is not done. At the same time do SEO around is not a search engine, but users, because users like is the search engine like.

When a user logs on to your site, first see is the home page, but can mention consumer sentiment or long tail keyword, because the long tail keyword not only in the content title, will appear in the body, will deepen the user impression, so as to achieve profitability, so Pony think, when the SEO in the study of the core keywords at the same time, should also focus on the long tail keyword, because engaged in SEO is not to rank, but to improve conversion rate!

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