Say that the conversion rate of the website should start with the commercial value of the key words

Source: Internet
Author: User
Keywords Conversion rate first of all talk about

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Often meet friends said site traffic is good, that is, the conversion rate is too low, each time the site sent me, let me help staff staff. In fact, there are many factors affecting the conversion rate, today I start from the first step. Site keywords and analysis is the first step to build a station, because you are doing a website. You first have to give this site a successful expectation, at least the concept to be in your mind, when to make what appearance, achieve what effect, these should be in your mind again. And then based on these keywords, according to the competition and your past experience to determine when the key words can be done, the pros and cons can make money, if you can make, then you do it. Of course, the subjective sense of judgment is not necessarily very accurate, but at least than do not analyze the confused to do better, in the heart of a rod said is correct.

So I think the first thing to do is to choose the keyword, and then analysis, of course, this analysis is to carry out a variety of circumference analysis. Then decide this site do not do, in fact, many people now think that the first step is to do the site from the choice of space and procedures, or domain name began, and I was the view of the above keyword selection and analysis is the first step. Back to the topic of today's topic, the reason to talk with everyone in front of a bit, is that I found n many people have such a misunderstanding, in fact, today this topic is related to conversion rate.

Speaking of this conversion rate of things involved in too much, I still want to start from the first step, what is the first step, or keyword selection and analysis. We want to deal with some words that have the potential to succeed, we have more chances to succeed. I have seen too many friends who choose the wrong words, or have not paid attention to some things. Then will ask my website traffic One day also has hundreds of IP, but why did not deal? We will be from this site's keywords, user experience, the product itself competitiveness, page marketing, and so on reasons for analysis.

But the most obvious problem is the choice of keyword errors, such as general friends will choose some of the flow of large, no targeted words or no commercial value of the word. Take the word seo, for example, the commercial value of this word on which extensions, such as SEO training, SEO services, regional also can, SEO consultants, etc., such as what is not commercial value, SEO technology, seo optimization, SEO tools. Of course, they can also be extended from these words two times, will be more accurate, more targeted words. Take SEO training said, SEO can be extended to the actual training seo, seo field training, SEO network training, SEO money training and so on. After two expansions like this, these are not only more accurate, but also less competitive. Of course, an industry has developed to a certain extent, like this three expansion of the word is very competitive, then we can also choose four times expansion.

If you are doing SEO services, you seo this word to do search engine home page, thousands of tens of thousands of IP a day, you complain that the deal is too low. In fact, there is no complaint, because the search for SEO people in their own is not to find services, this is an industry word, precision is difficult to judge, perhaps others are looking for SEO tools, maybe others are looking for SEO training, maybe someone else is want to know what is SEO, this demand judgment is extremely vague. Naturally will lead to a decline in the conversion rate, I and many friends have said that industry words are used to make brands. Long tail keyword is used to make a deal. If the other search is SEO fast ranking service such precision keywords into your site, just you can provide similar services, I believe you are a very good chance, at least more than search SEO into your site keyword better, if there is no deal, we are in the analysis of a number of other reasons. At least the choice of our keywords is no problem.

Our later practice is to analyze each entry and our site keyword, people search what keywords in the consultation, or deal, to create a form like this. In fact, this form is very important for bidding, can give you save more than n money, and can help you increase turnover, the general site of the latter is the need to do a key to build a keyword work, there is to dig more potential keywords, and find some future potential words, Of course, these need to be based on the first step, if one step wrong, will step by step wrong, choose the right, there is commercial value, the potential of the key words is our website to ensure the success. So nonsense 3,000, just for one sentence, when choosing a keyword must consider its existence of commercial value, because only based on this we can profit. Article content is made by the Chinese business card net http://www.ka32.com/zhika/original sharing, hoping to let those who choose the wrong keyword friend Precipice, not aware of friends in time to wake up, thank you.

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