Search engine bidding Promotion optimization key words

First, quote a more official definition: keyword in the search engine to do the process of bidding promotion is the site owner to explore the potential customers word, word, sentence, or even symbols. When the user triggers the search behavior and submits the word, word, sentence, the website main advertisement will appear in the Search engine page result. Little head bidding assistant to give you a detailed explanation today. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; For netizens, search behavior has become a habit. When users want to find the products or services they need, they habitually search the search engine (not the same search engine). Therefore, for all types of products, services, the supply of web site owners, keyword selection is the development of potential customers an important link.   However, choosing good keywords for search engine bidding is not an easy task, and many factors need to be considered. If the keyword is related to the theme of its own website, and what kind of words are searched by the audience group? If there are some key words can intrusion alarm system enough to affect the potential customers of the product preferences, so as to tap these potential customers more demand? Visible, want to select the keyword for search engine bid promotion, It is essential to work hard to analyze and study. Then how to reasonably find the exact search engine to promote the keyword?   In fact, for the choice of search engine bid promotion keyword, no matter for which search engine auction promotion, there are some common, the following Ye Jianhui to say this common four keywords.   1. Brand words   brand words are the words that can embody the brand title of strength. For the general customer, search brand words have a strong eye, and have a high degree of loyalty, so if the brand name has a certain brand effect, and the brand Word ranking is not ideal when the search engine bidding to promote the brand words. And if the brand word natural ranking has been the first place, and did not bid, it is not recommended to bid.   2. Industry word   Industry word refers to the words that embody the specific industry and express the category of the product. This category of words to some extent will affect the potential customers of similar products, also belong to the Enterprise Keyword potential choice vocabulary.   3. Product Word   Product Word refers to the name of the product provided by the site, a nickname, the product can show users the most direct search purposes, is the key words necessary vocabulary. Such words may face the most direct demand, bringing the most direct potential customer vocabulary.   4. Product Consulting words   for product consulting words generally refers to the word used for consulting products, this category of words more close to the user colloquial word. Such keywords are often more accurate, and affect the customer's consumption decisions, the conversion rate is oftenHighest。   above for the Ye Jianhui of search engine bidding to promote the choice of key words, if there is any problem or the wrong place also hope to point out and exchange.