Search engine bidding rankings should provide exposure and click-through

The website uses the auction method to obtain the search engine good exposure effect, already is one of network marketing important means, but for uses the customer, still is in an information asymmetry status, some information should actually provide to the customer reference analysis

The number of exposure and click-through data provided, technically certainly no problem, but in a bid ranking of the management backstage but did not see such data, only a very simple keyword clicks, click the price and consumption amount, for the customer seems to want other data will rely on their own way to

In terms of exposure, different keywords will certainly have different exposure number, the impact of the click on the inclusion of the title, narrative, and ranking position, so you can through the analysis of the click-through to make the title, narrative, and ranking bidding adjustment, in addition to the click rate to judge some unreasonable http:// Www.aliyun.com/zixun/aggregation/9761.html "> Malicious click, imagine a keyword every day the click rate is up to 30% or even higher, first don't be happy too early, not your title under the good, narrative attractive, It is likely that the budget is being consumed maliciously, this can be viewed from our own search behavior, we rarely search a keyword after every site to see, even on the first page of the site, and this keyword if we often search, click on the probability of each site is lower, So through the experience value should be able to draw a reasonable click rate, how many exposure number will be reasonable clicks, how much cost, too much or too little need to pay attention to, search engine bidding rankings can be a reasonable click rate as a reference value,

Therefore, in the current ranking of search bidding management background does not provide exposure and click-through data, customers really have to ask for more than blessing