Search engine optimization based on user experience

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Web site search Engine optimization is one of the key concerns of enterprises, many companies want their own site in search engine natural retrieval results can have a good performance, and some enterprises on their own site has been a number of optimization measures. According to the actual situation, it seems that many enterprises do not know the focus of site optimization, some are limited by technology, and some simply pursue the site in search engine keyword rankings. Many enterprises have been misled, that search engine optimization is to improve some keywords in search engine retrieval results ranking.

In fact, search engine optimization can not only consider the ranking of search engines, but more important to consider the user experience: to provide users with access to information and services. Search Engine Optimization is the ultimate goal for users, not simply to improve search engine rankings. When your site provides users with valuable information and can provide valuable information to users, your site will also be ranked well in search engines.

What do SEO have to think about? It is exactly the basic elements of the site: the structure of the site, the content of the website, the function of the website and the service of the website, where the structure of the website and the content optimization are the key One thing is for sure, if your site's structure and content optimization work is done, at least complete the half of search engine optimization work.

Many SEO believe that increasing the number of external links to the site is a shortcut to improve search engine rankings, this means that in a certain period of time, it is possible to improve the site rankings, but there is a premise, similar sites (competitors) optimization level is also not high, so the external links in the site to do some job rankings can be more than competitors. But using cheating to massively increase spam links is likely to be permanently deleted by search engines. Personally think the importance of external links to the site in the search engine optimization accounted for a small proportion, and this refers to the quality of high, high relevance of the site links, if only the general site links, or some spam links, may also play a negative role.

SEO industry has agreed that the highest level of search engine optimization is: Forget search engine optimization, everything from the user, with professional web site structure design and high-quality content to obtain the user's trust, to do based on the user experience of the search engine optimization.