Search Engine Optimization We need to do basic search

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About search engine optimization now most of us are talking about how to optimize, how to promote, and even we day by day to organize a set of secrets, a series of experience, but we have neglected the most basic point: Search engine optimization must have search before we can continue! This is also what I want to talk about today: Search engine Optimization We need to do a basic search.

Why do we need to do basic search?

1, first of all you must have such an understanding, a thing if no one has the need for search, then this thing is certainly not well-known things, or that this thing for everyone is worthless, even can say this thing is not necessary to exist. Therefore, in the optimization of the site when the first to improve the search needs of the site, let people feel that your site is valuable, there is a need for existence.

2, also, people go high, water to the lower flow, Eagle hit the sky, Fish xiang shallow bottom, these are natural common sense, is also a matter of course. But the more these simple phenomena are able to illustrate the truth, the more they tell us the true image. Therefore, we do search engine optimization needs from the simplest, most real, the most natural things to do, from the most basic search.

3, finally, we optimize the site from the search to do there are quite a number of benefits.

A. From the search, we will be more able to understand the search engine, let search engines for us to do what we want to do, let search engines tell searchers our website information: Site name, Web site and content, so that the search engine to our site the best ranking and the highest weight.

B. Starting with the search, we are more able to understand the needs of users, more in-depth search of the heart, more control of the true intentions of the searcher, but also to enable searchers to quickly find the information provided by our site, they are interested in the best to enable the searcher to create more value for us.

C. Starting from the search, we will be able to find the site to face all the problems, faster to find their own advantages and disadvantages, more highlighting their role in the process of optimization, more increase the search engine on their own trust, and improve the user experience on the site.

Second, search engine optimization from the search to do how to do?

1, starting from the search, the first to start from the search engine, using the search engine can give us all things.

Baidu from the big side is still quite good, it's all products can give us SEO workers to facilitate. In addition, other search engines have good products. Starting from the search engine, you need to make good use of these products.

A. Question and answer platform: Baidu know, search and ask, it seems that Google's question and answer system is also in the beta. These are we use the search engine a very good operation platform, we can ask questions above answer, also can ask oneself to answer, stay on our website link, information.

B. Blog space: Whether it is Baidu, or search and other search engines (Google also has the official blog), there are posts can be published blog or space, more people in the focus on the question and answer platform, this piece may ignore more, we can start from this piece!

C. Other products: Like Baidu is really a hodgepodge, what excellent features can be found, such as encyclopedia, library, say, etc. are we used to promote the site of the good places, these areas do a lot of people, but the space is still very large!

2, from the search can also be done from the search, using search to enhance the weight of our website, create benefits.

I do not know when I have seen such a view: every day to search their own site 1000 times, your site has reached the optimization effect. Did not go to innocently verify this point of view is correct or not, but personally feel that there is a certain reason. You can imagine if a site has 1000 searches a day (note: Is the amount of direct search site, is the flow of precision, which will be a large amount of wealth, if it is the enterprise station, conversion rate only in 1–2%, the 1000 search volume brings the benefit is not expensive, if it is a shopping station, Conversion rate up to 15–20%, which would be a terrible thing to do. Although said this 1000 times search is made by oneself, but this insists after a period of time, the search engine certainly will think this website is a very good website for the user, will give this website high weight, good rank. Although this approach is somewhat grey, it may be a good idea. Of course, this method has a fatal flaw, that is, too much work, too tired to operate. If you have a wide range of contacts, you can ask friends to help do a search, just spend a minute, so for the site is a very good practice.

Others can do the same. To find a completely representative of their own site's unique keywords, to the major search engines to ask questions, and then answer, it is best to add a Web site. Remember someone talked about this operation, first to the site to take a very strange name, the word never on the Internet, this site can be named 27 women nets, and then in Baidu know to ask similar to the following questions: Do you know 27 women net? 27 woman Net is a what kind of website? Then sort it out and take it after the answer So that others will know our website when they search.

3, from the search to do from the user needs to do, to the needs of users, so that users of our site to rely on.

The user is the site of God. For the site, the user's access is to feed the site's essential nutrition. A site without users to visit, your ranking is no value for good. So from the time of the search to do from the user needs to do, users need what we give them, so that users gradually rely on our site, so that users sticky on our website.

First of all, in the question and answer platform to solve the user doubts, the first to give them the best answer, and then as much as possible to introduce their own web site, to stay on the best web site, can not leave the site also want to leave a special site information, improve the site in the hearts of users.

Secondly, in the site content construction, as far as possible from the user perspective to analyze what they need, analysis of what they will use the sentence search, do a good job of the site's long tail keyword, do everything to guide users to our site content. In addition, the content of the site must pay attention to give users the most accurate authority of knowledge, or give users the best service.

In addition, the site outside the chain of construction, to as much as possible to tell users what our site is doing, can give them what kind of services and needs, can give them how much enjoyment, so that users of our site to create a sense of curiosity, generate interest.

Finally, the structure of the site, to allow users at a glance, so that users can quickly find their own request, this can be done in the station a simple search function, to give users convenience, or in the article page recommend some relevant knowledge, products and services.

OK, I am about search engine optimization We need to do some basic search ideas on the introduction here, there are friends who want to communicate with me can add me qq:357457170.

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