Search for high return keywords

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First of all to declare that this article can not teach you "X-day easy to do x million IP", "A nap of Kung fu IP on the tens of thousands", I do not want to confuse readers, so I can only tell you that to achieve success must pay the price.

A lot of webmaster have such a feeling, the SEO information looked over, or can not enhance the popularity of the site, in the end SEO has no use? SEO of course useful, this theory does not have the effect on your website, mainly is the majority of articles Light said theory, no combination of examples, so stationmaster feel benefit is not big. So, this article will take the case as a clue, hands-on teach you to enhance the website traffic.

Gossip less, straight to the point.

One, for stationmaster, the first step is to learn to see flow source

According to the current experience estimates, a Web site traffic sources generally should be like this: Baidu should have 50%,google can contribute 15%, the rest of the search engine can contribute 5%, direct access to your site should have 20% users, the rest of the customer (from the external link over the customer) about 10%.

Let's look at the source of traffic on this site.

As you can see from the image above, there is a problem with the source of its traffic. Where's the problem? Baidu's source is too little, not Google High, which means that it in the mining potential of Baidu, but also promising. If Baidu can be restored to the normal level, at least the site can increase the flow of 50%.

(You don't say that you haven't used the flow statistics system?) I use the Google analystic, if you do not apply, you can also use 51La.

Some stationmaster may ask, want to find the key word of high return, still want to pipe flow source? Of course, different search engines focus on different angles, a keyword in google is hot, to Baidu may become an unpopular. You want to improve Baidu traffic, wrong direction how can produce effect?

Second, find the right keywords

I have seen a lot of tutorials, tell webmasters to find the most popular keywords to do, the reason is the Hot keyword flow is large, that even if they only from the total flow of a little, is also very considerable. Unfortunately, this view has proved to be inappropriate ten years ago, the winner of the popular keyword competition is always the leader in this field, the last site is always empty. If you look at the theory of the long tail, you will understand the truth fundamentally.

Here, a very simple analogy, now, "melamine" is a hot word, search volume of 6,000 times, compared to the "Melamine Yili batch" only 1000 times. If you decide to compete for the word "melamine" because of this, you may be in the dead of it, because there are more than 9 million of competing "melamine" pages, while the competition for the "Melamine Erie Batch" Web page is only 270,000, and "melamine" has a competitive coefficient of 1650, "The Melamine Erie batch "The competition coefficient is 227. In other words, the same amount of effort, to do "Melamine yili batch" can be compared to do "melamine" to get more than 7 times times the flow. Through the SEO assistant, query "melamine" Related keywords, you can find the following results:

Veteran all know, Baidu originally is to provide "related keyword search" This function, can be a good solution to this problem, however, Baidu has now turned this function off. I find a big circle, and finally found SEO assistant, but also free! Go to http://seohelper.cn to download it! The tool in the "keyword tool à baidu keyword Analysis" page provides this function, the interface effect is as follows:

c) High return

Good keywords can bring traffic, but not necessarily to bring money. A lot of webmaster said, the key words brought by the unexpected flow of no use, these customers do not buy products, also do not click on ads, about this, here is not tired, the need to refer to the webmaster click "Effective flow to profitability" http://seohelper.cn/node/32806.

This is the current tool can not solve the problem, the webmaster need to move a little brain. Take the above "melamine" as an example, if you are selling powdered milk, the general key words to the milk powder promotion is not what use, even if the customer "melamine" chemical molecular formula have mastered, also will not buy two bags of milk powder (oh, the more we estimate the more customers do not sell), then, what kind of keyword to bring customers will pay? Is that and "lot" related keywords, the truth is very simple, customers find out which batches of milk powder does not contain melamine, the possibility of buying much more.

Here, do you have some feeling about finding the keyword for high return? If you are interested, join QQ Group: 54800348, we can discuss this problem in depth,