Search Hongjiang: The key skills of corporate website promotion

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Many corporate websites are now in Baidu to do the promotion, but because the lack of professional network marketing staff or team to operate and maintain the site and bid account, so that Baidu to promote a lot of clicks are invalid, the daily promotion costs are used up, but not a few consultations, not many transactions, This is the current situation of many enterprises to do Baidu promotion. Baidu Enterprise to do is to promote the goal is to attract more target customers Click to enter the site, to achieve sales of products, improve sales performance, realize the value of corporate brand, but why the target customers through Baidu Click into your site, look at two went away? Why does the customer not consult the product? Why does the website not attract target customers?

Check Hongjiang think the main reason there are two, first: the site user experience is not good enough to the overall feeling of the customer does not reflect the company's strength and image, did not highlight the product, the product can not attract customers and purchase desire. Second: The site has no better operation strategy, to guide customers to click Products, to consult products, to buy products.

So how to solve these two reasons, so that customers into the site has the desire to inquire and purchase?

First of all, I think the website user experience to do better, the products highlighted out, now 90% of the enterprise website do not have the marketing effect, are some of the company to copy and copy the site to make the site, there is no better outstanding products, so it is difficult to attract users, retain users. For this company should consider the corporate website Gold revision, to create a marketing-oriented enterprise website, the site has a good user experience, you can first retain users, so that it on the site to stay more time, so the opportunity came. Tips: This article is the Network marketing practitioners to check the original, I am now free for the enterprise to provide Web site diagnostics and network promotion guidance services, the need for enterprises can contact me, check Hongjiang personal qq:377813833 welcome the vast number of friends to Exchange learning! Please note the original source!

Second, the site has a good user experience, not finished, to customers to the product consultation, but also to find ways to guide customer consultation. Here to tell you a more critical trick: Each product is not clicked to have a detailed product description and introduction, the customer will certainly go to the detailed reading before the purchase, may wish to add a quote button next to the product, click in directly to connect to the company's customer service QQ or online consulting software, So that customers can interact with the enterprise consulting, customer service can help solve the customer's query, this step after the operation is good, the following is easy to deal.

Here there is a more key tricks, affecting the customer's purchase factors, in many do promote the site above are more practical, this trick is very simple, but very few people to use it, this trick is: Customer testimonials or customer comments. Psychology shows that a client is driven by a motive in buying a thing, there is a feeling of conformity, that is to say, a product, if a lot of people buy after all said it good, then the next want to buy customers read the comments of the people will be more inclined to think that the product is more assured, so that his desire to buy more enhanced. So for this, corporate Web sites may be below each product, enterprises themselves to write some real customers to buy products after the good feeling and advantages of the enterprise characteristics, so that customers into the site after looking at the product, will feel very professional, the product and the trust of the enterprise more strong, and thus more easily prompted him to consult and deal.

Finally, it is worth saying that, in addition to the product above the enterprise site, it is best to put some products related to the content, such as product-related technical articles, after-sales service regulations, industry dynamics, or product maintenance skills, use methods, authenticity identification skills, etc., because these are closely related to products, Customer care is also a matter of concern, on the other hand can enrich the content of the site, the optimization is very good.

Finally read this article please remember these two points: one is to increase the price advisory function for products, guide customers to consult prices, the second is to write customer testimonials and comments for products to increase customer trust in the product. If you do it carefully, you may be surprised by the results of next month, if only think about it.

Tips: This article is the Network marketing practitioners to check the original, I am now free for the enterprise to provide Web site diagnostics and network promotion guidance services, the need for enterprises can contact me, check Hongjiang personal qq:377813833 welcome the vast number of friends to Exchange learning! Please note the original source!