Search instructions used in search engine optimization

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In the search engine optimization process, we often use in the search engine to enter a certain symbol to check the site included, links and so on. But the search engine in the beginning of the preparation of a lot of check instructions, but we rarely used, so today sorted out the search engine optimization process commonly used search instructions to help you more clearly understand the search engine, understand the site.

One, double quotes "" and the title of "" "directive--full matching search

After entering a keyword with double quotes, the return result is exactly the result of the keyword "seo picture" text, and the following image contains the keyword "SEO image" and may be the result of a word or combination.

The role of "" is to allow users to more accurately look for a familiar, rather than a book name keyword. Because there is a conflict between the titles of books and TV dramas, such as "mobile phone"--the result of this search is all the books that contain the key words of the cell phone, not the mobile phone of the movie and TV, nor the cell phone.

Second, inurl: directive--The website contains the key words

In the URL process of the site, including keywords "site optimization", because the URL contains keywords to keyword ranking has a certain advantage, so that more accurate to find competitors. It is common to say that the main reason for naming a folder is in the name of Hanyu Pinyin or associated memory words. Especially English keyword optimization, this is particularly important.

Iii. inanchor: Directive--Link anchor text contains keywords (google support)

Keyword "site optimization" in the search results have links, this is common in doing external links often used anchor text, check the effectiveness of the most effective way, the following figure is the search results of the first section contains anchor text area. It's easier for everyone to understand the order, but unfortunately Inanchor: it's only for use in Google.

Four, intitle: directive--The title contains the key words

The above image is not added intitle instruction search engine results, it is easy to find that as long as in description or keyword or text has this keyword may be returned to the search results, and the use of intitle after the following figure, It's easy to see that search results must be included in the title of the site to be returned. The greatest value of this command is to have a deeper understanding of the competitor (everyone says that title is important).

V. Site: directive--all files under a certain domain name

Site instructions are easy to understand, is to check the site is searching for Friendship crawl page, a lot of people who do optimization attaches great importance to this site results, in the previous period of time Baidu published search engine Optimization Guide to Baidu in the site results for reference only, not accurate results. Often with site people will also find that you are included in the back of the time, you will find that the total number of added will be reduced. This instruction, though common, cannot be used as the sole criterion.

Six, Domain/link instructions--View the site reverse link

When it comes to viewing site backlinks, it's a lot of importance, outside the chain to a large extent determines the ranking of search engines, so the webmaster or engaged in SEO work in a large number of outside the chain work, found that the inspection effect is a very important link, so domain/link instructions will be used frequently.

Domain: This instruction is Baidu view Reverse link way

Link: It's the way Yahoo and Google view backlinks

Note: In Yahoo to view backlinks are required to add http://before the site Oh. The most comprehensive and effective way to view reverse links is Yahoo's query

Seven, commonly used instruction combination use

1, site:www.***.com natural gas-Search the site contains a keyword results

The above image only represents the information contained in the www.***.com of the keyword, so that it can be more accurate to see the relevant information, often used for accurate search.

2, inurl:.edu.cn exchange links

This instruction is also doing SEO work the most commonly used combination search, meaning for the Web site contains edu.cn (this needless to say, education sites, the weight of high well) the content of the "Exchange link" message. Such a combination search can help us find sites that need to exchange links and quickly find high-value external links.

3, Inurl:edu.cn/forum/*register

This directive may be a lot of people do not understand what it means, "inurl"-The Web site contains edu.cn sites containing FORUNM and register of these 2 words, * for the common character. Because you commonly use FORUNM and register to represent the registration page. The final expression of the meaning of all Education Class website registration page, so it is easy to find High-value forum for everyone to publish external links

4, link:http://www.***.com-link:http://www.***.com

Finally and you share the combination of instructions is to check the external link, before many people said that the most effective way to do external links is to see the competitor's reverse link, and then for these direction links do outside the chain. This instruction is to tell everyone to do the former external link, did not do the latter's website list. I ordered the return result of the first, and sure enough to find the former site links, and no latter site links (note before and after the http://Oh, and the minus sign "-" before the space, the following do not have spaces)

Most of the above directives come from Baidu and Google, Yahoo's official website, so that the results and accuracy of the instructions is no problem, as an SEO practitioners, we have reason to understand these instructions, and to the rational combination of the use of instructions, which will make the search engine optimization process more effective, Better results, faster. This article is just a comment, the connotation of which requires everyone to know themselves! Please correct me if you are not there. Finally AD, I just opened the blog www.imachao.com willing to share and explore the Internet. New station just started in the original article.