Second-hand housing transactions and rental pain points similar

Summary: Second-hand housing transactions and rental of the pain point is similar. First, information asymmetry, availability, house prices and other important information are in the hands of intermediaries, buyers and sellers often can not communicate directly; second, the intermediary service level is uneven; third, intermediary clothing

Second-hand housing transactions and rental of the pain point is similar.

First, information asymmetry, availability, house prices and other important information are in the hands of intermediaries, buyers and sellers often can not communicate directly; second, the intermediary service level is uneven; third, intermediary service value and intermediary costs do not match. Although the intermediary is often criticized by the center, but related to the line of evaluation, transfer, mortgage, loan and many other professional operations, "intermediary brokers in the short term or even long-term is still irreplaceable"-at least easy Materialia China CEO Zhang Zhenguo is so judged.

Easy to invite China's predecessor is a real estate intermediary ERP company, for more than 8 years, its products have been used in more than 20,000 stores, with at least 300,000 days of live brokers. By contrast, the largest intermediaries in Beijing and Tianjin now have more than 10,000 brokers.

Recently, the National Bureau of Statistics issued the "October 2014 70 large and medium-sized cities residential sales price changes." Data show that compared with September, the country's 70 large and medium-sized cities, October second-hand housing prices dropped 64 cities. Compared with the same month last year, 70 cities in the price of the decline in the city has 65. And in a number of bailout policy, the national first-tier city second-hand housing prices only finally overall stop falling, signed trading volume also began to rise.

In a bleak market environment, the real estate agents have begun to find a way out. In this industry, which relies on the information barrier to eat, the owner of the information data has established a great advantage. From this point of view, easy to invite China to launch a "beautiful house" This product can be said to be homeopathy.

"Beautiful House" is a home, to promote second-hand housing trading app, has owners and brokers two versions, the pilot range for Beijing and Tianjin.

According to Zhang Zhenguo, the beautiful house currently one months has 800,000 real effective housing access, 200多万条 source information and more than 30,000 online brokers, and these focus on the beautiful house platform brokers are from easy Materialia ERP accumulation. In addition, easy Materialia ERP will also from the availability and the source of two parts for the beautiful house to provide information resources and integration. To put it simply, a beautiful house connects various real estate intermediaries into a large platform. It from the intermediary companies and owners to obtain a large number of housing and integration, intermediary brokers can be online valuation, appointment to see the room, input tape to see the record, after the owners can comment on the broker, housing can be kept in real time updates.

From the point of view of the service object, the beautiful house to the owners, intermediary companies, brokers are the three parties are a total win.

To the owner, from the availability of the intermediary to sell the house of the process is the most painful. On the one hand, he does not understand the various intermediary of the band to see the situation, the intermediary does not make an appointment temporary with the guest to see the room, on the other hand he must endure this stage of constant consultation and contact. The beautiful house is presented to the owner is a number of intermediary integration of information sources, while the owner can limit the total number of contact with the intermediary. In addition, the owner can send red envelopes to motivate brokers to help themselves as soon as possible housing.

From the intermediary company, the intermediary is the most concerned about digestion ability. As housing information becomes more transparent, most of the listings are multiple intermediary shares. Therefore, compared to a larger pool of housing, with services and collaboration to facilitate faster and more efficient transactions, to the beautiful house platform to contribute to the loss of home, is relatively small. In addition, the broker has the owner of their comments on the accumulation of service capacity can be quantified, which is also beneficial to the management of the company.

From the broker's point of view, first of all, the beautiful house has increased the transparency of the availability side, broker access to the housing easier. Second, in the integrated intermediary platform, brokers to sales capacity, service level competitive orders, competitive environment more transparent and fair.

In addition, the beautiful house also designed the hidden number of calls, recording two functions. When the owner calls the broker in a beautiful house, the house hides the phone number by relaying the owner. To contact the owner, the broker must first make an appointment through the app, thus preventing the owner from entering the trading link. And the call recording, can be real quantification of the broker's work, promote the quality of service promotion, to prevent false follow-up. This function can also leave the audio information for the intermediary company as the source of the best case for brokers.

The beautiful house is the team that the Innovation Workshop hatches, its CEO Zhang Zhenguo once appointed Sunco real Estate Network Group entire room net CEO. The beautiful house Beijing team currently has more than 50 people, Tianjin more than 100 people. Last November, he was awarded a round of investment in Innovation Workshop. In the future, the beautiful house will also add the tenant related function in the app.

Similar to the "beautiful house" products and 36 Krypton previously reported "homeowner", they are using O2O+C2C mode to do second-hand housing transactions and leasing.