Selection and optimization techniques of long tail keywords

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For the grassroots webmaster, engage in Web site optimization, if the simple cost of energy into the Core keyword optimization, it is easy to cause throwing, spent more time not to talk about the investment is basically a water drift, so that the Core keyword optimization is not suitable for the grassroots webmaster optimization strategy.

But the grass-roots webmaster in the optimization has its own advantages, that is very flexible, and this flexible attribute is the long tail keyword, many people in the industry to the long Tail keyword optimization image described as the anti-Japanese war period, Army guerrilla tactics, through the countryside surrounding the city's overall strategic approach, Flexible use of different competitive weak points to optimize, can play a multiplier effect.

Tips for choosing long Tail keywords

But for the majority of grassroots webmaster, long tail keyword selection is very critical, not any long tail keyword optimization can achieve immediate results, this is a long-term process, but also has a lot of skills, the core keywords Baidu index is very high, often able to thousands, Then we choose the long tail keyword, Baidu index is also a very worthy of reference basis, generally speaking, the smaller the Baidu index, meaning the key words will be less competitive, the corresponding search for the user will be smaller, so the choice of the long tail keyword, Baidu index should be in a relatively appropriate number of digits, Generally, the index of 100 or so is relatively appropriate.

Baidu Index of 100 is actually every day about 100 people through this keyword search, this competitive strength although there are, but not as easy as thousands of tens of thousands of keywords have so fierce competition, as long as the appropriate optimization skills, or can get a good ranking, Here must be noted that for those who do not have exponential long tail keywords, the optimization value of these keywords is the potential for growth, if there is no potential for growth, even if it is optimized to the home page, the site's traffic does not play a role. Because there is no one to search this keyword.

Optimization techniques for long tail keywords

Choose a good long tail keyword, is equal to half of success, the rest of the half is relying on webmaster just right optimization skills, here the author mainly analyzes three kinds of skills, one is to do a good job of the internal structure of the site, because the inside pages of the site there are actually mutually voting elements, If the inner page of the site to have important long tail keywords of the page to do internal referral chain, that can effectively promote this important long tail keyword in the site within the weight of the page, so Baidu will be preferred to recommend this keyword into the Baidu home page.

The second is a reasonable layout of long tail keyword, since the site in the force to push these long-term keywords, then it is necessary to put these long tail keywords as far as possible layout to the important position, such as List page and the location of the homepage, especially the location of the home page, can not be completely the core of the But will long tail keyword as far as possible distribution to the Channel page keyword list, even is the channel topic is the long tail keyword, like this can highlight the long tail keyword optimization effect.

The third is through the chain to promote the long tail keyword optimization, in some high-quality Web site on the release of the chain, the long-term keyword can be made into anchor text links, and guide the corresponding long tail keyword page, so that Baidu can pay attention to these long tail keyword pages, so as to help long tail keywords get better rankings.

In short, the long Tail keyword optimization is a very deep and flexible knowledge, the webmaster as long as the flexibility to master, can effectively enhance the competitiveness of the site, so that the site under the shadow of the Giants can still live freely! This article has a cruise recruitment Www.youlunzhaopin.com starting A5, reprint please specify thank you!