Selling service is the best profit model for online education: Oral English is the most suitable

The biggest difference between online education and traditional education lies in individuation, network of resources and decentralization of service. Teaching methods Online, decentralized resources, standardization, it technology intelligent, high-quality content creation and accumulation, these four points is online education breakthrough. 2014 began not only online education industry, the entire Chinese Internet venture capital is very hot, 2014 and 2015 is China's Internet business the best time window, if we are still relatively young, still holding entrepreneurial heart, the two-year window is very precious. In particular, online education in this direction, that is, the one or two-year window period, especially in a round of investment and entrepreneurship, can immediately act. Difference points and congenital defects online education and offline education The biggest difference, the first is personalized, the biggest advantage of the Internet is through the virtual world to achieve more accurate information matching. The way the future interacts, for example, the topic of the guests, one-third of the people in the audience may be interested, if you hear half not interested, you can quickly in front of the computer to switch to another guest speech, he said may be the entrepreneurial experience, rather than the experience of investment. This is the most efficient of all people, both from the speaker and from the audience. The second is the network of resources. Today, some companies, including 51talk, and so on, so that some companies that offer one-to-one services on the web, are actually putting a variety of labor providers on the Web platform that are scattered online, and you can choose a lot of service providers on the platform. The third is the decentralization of services. The future of online education, because the network has no boundaries, so regardless of geographical location or traffic, users can access the online education platform to enjoy the service. It's a big difference from offline education. Selling service is the biggest way to change the profit mode, selling service is the biggest way to change the present. Online education can not create virtual tasks for users to learn, you should learn things are learning, just what kind of scenes, what kind of people to provide learning content. The future must be a change in behavior, perhaps 30, 50, users will enjoy the Internet service, this is the so-called user behavior habits change. We believe that the last online education market scale is the market scale of offline services multiplied by multiples. Many people because of time, place, supply, prices and other aspects of the problem, can not go offline to enjoy these methods, but in the future on the Internet, more civilian prices, more flexible time, more geographically wide, in these conditions are available, the market size and the user's demand potential will be more exciting. In this field, service is still the main profit model. Service providers, all teachers will not be unemployed, all teachers will only be in the online education to get more benefits and teaching experience, the biggest advantage is here. Spoken language is a very suitable subdivision field from the capital point of view, according to the relative heat divided into four areas, such as K12, vocational education, English and interest in learning are capital very closeNote of the field. As English is relatively large, almost every field has some big and small companies to get capital investment, today in fact, no one company finally proved that it will become China's next online education in the new Oriental or Tencent, it may be relatively short window time. In these four areas, we still have a big difference in behavior. Just as K12 students ' free time is limited, especially in junior and high schools, for this user community, online education is only to improve his efficiency, so what tools, or what method can improve the efficiency of learning becomes critical. At this stage, the impact of parents is very large, they directly determine your college entrance examination, test results, determine your future university, employment, because students do not have independent income, so parents in behavioral decision-making will play a key role. The relative advantage of vocational education is that the group may be college students or working people, there is a relatively strong autonomy, there is ample discretionary time and independent financial capacity. Users can choose their own content of interest, but also to spend more money, but from the ultimate goal of demand, he is to improve his professional skills, in vocational education training must be highly linked to the results. English speaking and writing, spoken language is very good for online education subdivision of the field. Because spoken language needs practice, does not need a lot of people to participate, more need one-on-one scene, need more comfortable play and practice. And the oral English is suitable for all ages, not because of age, or because of the restriction of teaching task influence crowd. If from a purely online perspective, interest education is a challenging field, because it has a strong field interaction. In today's school teaching baton is not so bad, parents also began to pay attention to digital education. The most important point of digital education is to let the user contact with nature, touch things, develop his interest, rather than simply touch the textbook. The Internet background team is more likely to win the team that VCs want to cast, there are two sentences, the first one is: Amateur play, professional experience. Why the amateur play? Many traditional industry entrepreneurs, or more or less by the original business model, business experience and management experience restrictions, we would like to see the Internet team, or relatively internet thinking team to do this. Including the Chinese court of our original vote, Ctrip, such as home, these teams have not done the traditional line of business, are laymen, but their advantage is that they are more sensitive to new things, the internet has a strong ability to learn, and their advanced management tools are also relatively fast application. We hope that the entire online education investment field, to find relatively sensitive to the Internet and familiar with the team, the traditional education, especially the teaching management more familiar with the team to do business, we think is the most successful probability. The second sentence is to endure loneliness, can withstand temptation. Offline education is a good thing, because centrifugal is very close, you almost have a training class, the last TOEFL can support themselves, becauseYou have to collect money, and then service, but the field of online education, the future of the entire charging model will change, this is a long time to cultivate and change the user's behavior habits of the process, the success of a longer waiting, the team is a "long-distance" team. In general, the market potential is large enough for an online education perspective. The so-called offline traditional training market is nearly 500 billion yuan in size, in theory, part of the market can be cut to the line up. If we refer to the market capitalisation of the new Oriental 7 billion dollars today, the potential market capitalisation will be more than 7 billion dollars, possibly to tens of billions of dollars, if the online education commercial company is really present. Second, online education is a reconfiguration of the user portal, and behavioral habits are changed. Today, it may be difficult to understand and accept, but 10, 20 years later, these new users grew up, he felt that Taobao shopping should be the normal way of behaving, and go to suning to buy things should be very strange way of behaving. The main people of the Internet, whether now or in the future are young people, and young people are receiving different stages of education, these people are more susceptible to the Internet to transform and influence.