SEM of the medical network to promote the hand

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On February 2, the author released the "Medical Sem of the hand", a friend told me that it is difficult to carry out. Here the inconvenience to do more explanation, the most direct is that if it is a truly qualified network, the skills and capabilities, far from a few articles can be summed up complete. All SEM posts are from the origin of the network, and eventually will return to the beginning of the network.

"Network promotion is not as simple as you think!"

What is network promotion, want to almost all medical SEM team promotion personnel should be a large number of people. Relying on a lot of manpower, material resources and time to accumulate, such a method is almost the prevailing strategy. Since the existence is reasonable, the author does not want to criticize or try to change the status quo, but, we really know what is the network promotion?

"Figure 0"

Figure 0 is directly from Baidu Encyclopedia, network Promotion I think is a project rather than a job. Or the entire SEM is also a complete project, but the network promotion must occupy the main workflow of this project. As if your content again high quality, your page design again exquisite, your SEO level is superb, your code standard again standard, no network promotion behind, the whole website is like a floating on the sea of the no power boat. There is no independent control of the power, only with the waves drift, the consequences can be imagined. Therefore, the author thinks that the network promotion should be the most with the thought of the tiller, the author in the "Medical SEM network Hand" mentioned, "should not be let more and more people know your site, but should let the most suitable people know your site." I think it is the bounden duty of the net. How to let visitors know your site? How to get the most suitable visitors to know your site? If the network promotion is the power of the ship, it must be able to distinguish the direction of the power, otherwise blindly to the site to the visitors, like the ship straight to the bottomless abyss, never turn over the day.

"What is network promotion?"

Baidu Encyclopedia Explanation: "The network promotion is uses the Internet to carry on the promotion activity." ”

The author believes that the "use of the Internet for publicity and promotional activities" should be fully understood to make full use of the interconnection of all kinds of promotional activities. Do not expect editors to be responsible for the promotion, the editor's responsibility is to enrich their content; Do not expect SEO to assume the role of promotion, SEO responsibility is to make the site in search engines live better and longer; The responsibility of bidding is to transform the most close to the conversion of the most likely users. Network promotion is the network promotion, can not be subordinate to any post, also can not rely on any post, can only rely on their own.

"Network, push, and wide"

Network, push, wide, these three points is all, is also the responsibility. The author believes that the network here is targeted to choose the way and channels of promotion, rather than a huge internet all things can come to push a push. Push, it is necessary to send your site to the front of the visitors, so that users can easily know the existence of the site, and then easily into your site, SEO and bidding more when reflected in the passive side, if the user will never search related keywords, Then through the SEO and bidding way to make the site appear in front of the user is extremely low probability. Again, "Wide", a friend with the author in the discussion of the time to reveal such a view, that is, since it is to "wide", it should be spread out a gigantic net, can be called "wide". Think otherwise, since the role of network promotion is to send the site to visitors to the front, then should know where our visitors (hereinafter referred to)? Visitors can not be so quietly waiting for your big net to fish. What we should do more, is to dig, find the direction of the user mercilessly dug out. Therefore, the author believes that this "wide", should be in line with the network to promote the selective and targeted "network" in depth to explore, to dig, until the end of the site pushed to the user before, is the practical significance of network promotion.

"Feasible Medical Network promotion"

I. Classified information

Speaking of the medical Profession Network promotion, the most basic and basic work is the classification information publication. Through a large number of classified information content release, occupy long tail keywords and super long tail of the ranking market. At present, the medical profession is generally using a lot of manpower and time to publish classified information. In terms of classified information, I do not have a better or more convenient way to recommend to everyone, today just want to do in the content of classified information to do a discussion.

First of all, the choice of classification information platform, at present, the medical profession in the long tail keyword ranking is quite good with good speakers, lists, and hundreds of satisfied. Platform selection is not controversial, but the author found a problem, is a piece of the same false original article, put on the above four same platform to publish, long tail keyword ranking is basically good horn position is very close to the front, followed by the Turner, Basically the list and a long time advantage lies in its free release and collection of the faster two points.

For the content of classified information, a lot of people have such a mentality, is published in the classification information platform of the false original article content, frequency can be highly repetitive. In fact, relative to a classification of information platform, its own site content has a quality requirements, but this requirement is much lower than other sites. Although the long tail keyword ranking is partly affected by the weight of the classified information site itself, but the author believes that more programs, or by the classification of information content control. Let's do a comparison on one of the more popular long tail keywords.

Because of the suspicion of ad, so can not be on the map. You can look at the results of the search. The author here want to say is, the classification information platform itself is also a website, a website weight and keyword ranking or to rely on content, we all know that the content of High-quality Web site is the original content, periodic phased update and basic some SEO factors. The release of classified information, request High-quality original or false original is not too realistic, then only from another angle, can through the classification information website platform to let their article in the Long tail keyword ranking position. How do you do that?

First: Control the content of your article. The title can not be repeated, many people can understand that can be done, but the first paragraph can not be repeated for what? Please carefully compare the following three figure, you will find something.

"Figure 1"

"Figure 2"

"Figure 3"

You've found out, haven't you? Many of the description of the content page of the classification information platform need to intercept the n characters of the first paragraph of your article and also to be displayed in the description of the search results. Therefore, the author suggested here, if a content roughly the same classification information articles, before publishing to different platforms, please do the following: ①, the title should not be completely repeated; ②, the first paragraph of the article should not repeat; ③, the title must appear in the long tail of the target keyword, The first 25 words in the article must also appear in your target long tail. ④, if it is an article to be published in different classified information Web site, must disrupt the paragraph order, but the first paragraph of the article still need to appear in the first 25 words of your goal long tail. Finally, I recommend a small trick, is to try to use traditional characters to fill your content, perhaps you will find different surprises.

Second: Control your release time. As mentioned earlier, the classification information is also a website, the promotion in which the content is also fills the content for the classification information website itself. As we all know, search engines like regularly updated content. I suggest that if your classified information promotion is a daily quantitative exercise, you need to plan your work carefully from now on. It is best to develop a work range table, such as a certain period of time in a classified information site to publish a fixed number of articles, or the need to publish the number of articles on a classified information site split into several parts, in a fixed period of time to publish a certain amount of articles. The benefits of doing this, whether you believe it or not, anyway, I am the letter!

Second, the Third Party blog

Many medical SEM teams have a habit of blogging. Indeed, the Third-party blog has a lot of benefits, attention, the author said is "once." But as the third party blog in the weight, link, ranking and conversion rate more and more difficult for the medical station itself to bring more benefits, but also need to spend a lot of time to maintain the blog when, many people have chosen to give up the Third-party blog. Indeed, today's third-party blogs, in addition to such as 39 of such a portal blog, the total number of visitors to more than 150,000 of the blog, relying on a long time to maintain the popularity, should still be able to see the effect. Does it take energy and time to do such a blog?

①, using his credibility as a third-party blogger. The author thinks, the blog special Third party blog's his reliability, still occupies the dominant position. If you have a medical article that does not have too many marketing factors, the content is pertinent and rigorous. Should go to a lot of use the third party blog, with long tail keywords to bring such an article, although not many visits, but the conversion rate is considerable.

②, to Bo-Yang station. The author declares that the "raise" here does not mean simply hanging a link, mining an article so simple work. The essence of the blog is not for search engines and rankings and services, it is the real audience groups are users. In other words, you publish the article on the blog, even if not original or high-quality false original, even if it is collected over the content, but also to slightly change, from the User browsing blog angle and habits to audit your article content. Over and over, you will naturally have your blog visitor imported into your medical station.

③, do not do fine. This is a good understanding, if you use 10% of the time to do Third-party blog, the 10% of the 100% are put on a blog, avoid the 10% dispersed into 10 1%. In particular, a single disease of the blog, you scattered to 10 or more blogs, content is also stereotyped, whether it is for the long tail keyword rankings or real blog visitors, are harmful.

Iii. Questions and Answers

If the third party blog is the initiative to give up the position, the question and answer is a long time to attack the fort. We all know that there are countless treasures behind the fort, but they are still falling under the strong walls. Questions and answers in the long tail keyword rankings and user transformation has a unique advantage, with the question and answer audit more and more rigorous, many medical promotion are looking and stop. No one wants to take the time to ask questions or to answer them, and it is not long before they are deleted manually. So someone passively gave up answering this big cake. So, the core of the key words is, how can not be deleted to ask or answer?

①, Baidu know

"Figure 4"

Figure 4 is "stomach ache to eat what medicine best" this long tail keyword Baidu knows. Satisfied with the answer is very Baidu form, and there is no advertising. I know that a lot of promotion in the answer to work hard, try to do in the content of the answer inserted in the hospital's advertising, name or Web site. But the pass rate is negligible. The author of the elimination of a strong promotion can be approved under the premise can also be inserted into the premise of advertising, now we have to change a train of thought.

Baidu question and answer can not be used, that how to guarantee high pass rate? My opinion is not to start from the answer, because no matter how original, practical or wonderful your answer is, any traces of advertising will be deleted. The author's suggestion is, from the account!

"Figure 5"

Baidu knows the satisfaction of the answer is to be able to show the respondents information. Figure 5 is what we can do autonomously, if the name of the respondents into "x hospital" or "X hospital", the field of expertise into medical related aspects, so virtually a marketing. We calculated by the lowest percentage, the problem was browsed 1645 times, at least 50% or 823 people have seen a satisfactory answer, if your name is "x hospital" or "XX hospital X", at least 8 people will search "x hospital" or "XX hospital x" Related keywords. Then your site is directly presented to the user. From the perspective of conversion, users search this question and answer questions, "stomach pain to eat what medicine best" such a long tail is a keyword, has completed the first step of the rough screening, from 823 people have 8 to search "x hospital" or "XX hospital X", is intentional or conditional to go to a doctor, Finally, a minimum of 0.8 people from these 8 persons can generate an effective consultation dialogue. Do not underestimate these 0.8 people, Baidu know that the speed of the update problem is quite fast, when your satisfaction with the answer to a certain amount of accumulation, from Baidu know that the effective dialogue is significantly increased. Also you don't have to rack your brains to find ways to insert ads in the answer to worry about the risk of deletion, as long as the correct Baidu Encyclopedia, and then copy and paste, the probability of satisfying the answer is very high.

②, Tianya question and answer

According to the author observation, Tianya question and answer is also a blessed land. Questions can be obvious forms of advertising, the answer is not strict audit. Simple to say is, it is best to be able to ask questions in the long tail of your keywords, the premise is to ensure that your site in this long tail keyword ranking is very close to the front.

③ search and ask and Sina love to ask

These two questions and answers than Baidu know clearly, operation up also no Tianya answer easy, if there is a better way to promote, please contact with the author, gladly taught!

Summary: I have seen friends to do team accounts, such a method of risk and profit is proportional to the effect of good, but the risk is large, once by K, it is difficult to recover. Therefore, I suggest that if the question and answer control is not very good, the first do not try to do the question and answer team. Gradual, first refined after the whole is the right path.

So far, the author has contacted and understood in the medical SEM industry, the network promotion commonly used and the daily work scope, is also above several points. Despite the countless ways and channels of network promotion, such as blog marketing, know marketing, e-mail promotion, IM way, event marketing, on the business-to-business Web site to publish information or registration, in the News Group or forum to publish information on the website, soft text promotion, use of network-picking system to promote, viral promotion, Website Interactive promotion, SNS network promotion and so on. But the medical profession values the accurate audience and the efficient transformation, so at present, the most commonly used is also the most practical. The point is that in recent years the popular microblogging marketing, the medical profession of micro-blog marketing, the author will be in the future of the article focused on research and discussion.

I ning Xiao Le, buckle: 604163270, welcome to the medical industry sem people to discuss! Note: The use of the map are derived from the network of a hospital article. Another reprint of this article please indicate the source (www.ningyufei.com)!