SEO Child shoes must treasure: Optimize the project operation process Introduction

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

For those who are engaged in optimizing the service of SEO, the operation process of optimizing the project is the basic skill of SEO, and also the fundamental of the service users. Understanding the project operation process can help us to better control the project operation details and project progress, so as to better ensure the project operation results. So, what are the optimization project operations processes? Usually the project operation flow, mainly divided into five parts, which are as follows:

The first step is to confirm the basic information of the project.

mainly consists of 1. Optimize site domain name Confirmation 2. Need to optimize the keyword 3. Question of Confirmation 4. Confirm Operation Cycle 5. Confirm Customer contact (contact, telephone, email, etc.). It is necessary to note that some customers are providing the site, and some customers are our own to confirm the domain name. Whether building a website or not, be sure to confirm customer needs. At all times to maintain communication with customers, so that customers feel the quality of our services.

The second step is the analysis of the competition degree of the project operation.

Mainly includes 1, the judgment operation Operation Difficulty degree: According to the keyword industry, the search quantity, optimizes the site quantity to determine the keyword General popularity degree. From the homepage of the 10 sites identified our main competitor site, the focus of analysis (the word is difficult, will take into account the analysis of the second page, the third page site situation) 2, analysis: Competitor website, its own optimization site. The competitor site for the station and outside the analysis, the main analysis of data: domain history, internal collection, external collection, resource types, resource addresses and data statistics. Site analysis includes website title,description, keyword density, keyword layout, site framework structure, site level, combined with competitor analysis, in-site adjustment. But the outside analysis mainly includes the outside chain resource type, the link weight and so on content. This stage, the website and the key words are very important, must be able to master what time this word can be on-line. Here needs to be noted is the keyword analysis to be accurate, to be comprehensive. In addition to the analysis of the key words to do on the line, but also to consider how to bring more traffic to customers, that is, to search for a larger flow of words. If it is difficult to do, you can optimize the site layout of some large traffic long tail keywords.

The third step is the formulation and implementation of the project Operation plan.

Project manager, project execution team, project duration and detailed operation plan should be considered in the program development. According to competitor data analysis to determine the site included targets and external targets, through analysis to determine the operation period, and the stage division, set the corresponding monitoring points. Plan for the project to be detailed, including the external chain and site news products added. Through the design, so that we can the whole project operation cycle has a good control, to ensure that the site within the specified time line. Project operation process needs to do the following: 1, daily work inspection. 2, the monitoring point before the warning. 3, during the holiday, personnel transfer and other conditions to do a good job adjustment, to ensure that the normal implementation of the program 4, do a good job of project data statistics, according to data statistics results analysis ranked upward trend. 5, the implementation of the problem to be summed up in a timely manner, until the project deadline. Sometimes programming and programme execution are cyclical things that require constant revision until the project deadlines. Here I want to talk about the operation of a site to information diversification, quality, to avoid the current quantitative, mechanized. If there is a problem with the site, do not always limit the number of outside the chain adjustment, you can publish the quality of the article, the release of the time, as well as the release of the comprehensive consideration of the Web site.

The fourth step is the project operation on-line deadline.

Keywords online, the project deadline is required to issue deadlines, the deadline must be issued to the specific responsible person, do not omit. Of course, the deadline must be accurate, because it relates to the site's maintenance of specific deadlines.

The fifth step is to develop and implement the project maintenance plan.

The item ranking report during maintenance is sent in a timely manner. During this period, the occurrence of keyword anomalies, in addition to inform customers, more important is to inform the corresponding responsible person, and record a good date. At the same time, the site is stable, but also to do the same thing, and communicate with customers to send mail, the format of the message also need attention. Site fluctuation contingency plan also to do well, so that fluctuations can be concluded early. If the customer requests detailed site fluctuation instructions, also give a reasonable answer.

Through the above knowledge point of learning SEO staff certainly for the site optimization process has a more new understanding. More importantly, let us understand the real operation of a project specific links, as well as each aspect of the attention. So it seems that the operation and maintenance of a SEO project is really not a simple thing, you say?

Article from Shanghai SEO company http://www.teachseo.com.cn/news-2-1.html, reproduced please indicate the source