SEO Dry Goods: Description tags also affect the ranking of keywords

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My current blog template theme source and Lou theme, but I was told that the program's keywords tags and description tags have been deleted, can not be customized in the background to add, which I am still a bit dissatisfied. Although many people now including Baidu have said keywords tags and description tags have no direct impact on the rankings. Perhaps keywords can be removed, but if let description label removed I was firmly disagree, why? Today, SEO Blog for you to introduce the description tag settings need to pay attention to.

"What Is Description label"

The description tag is also called the Description label, which is a summary of the meaning of the note, such as a 1000-word blog When we are sent to the microblog only need to use 140 words to sum up. For search engines, it will only display 70 Chinese characters or so, and more than 70 will be replaced by ellipsis.

"The role of the description label"

We all know that some articles will specifically write a small summary, this small summary is mainly to tell users the content of this article is what is said. Similarly if I have a website, I also need to tell the user to tell the search engine what this page is for.

If you do not set the description tag, when Baidu crawl to the home page, the general return result is the navigation above text and navigation below some products or articles text. Before I said the source of the program and Lou theme, because it can not be customized in the background to add a description, so also caused when my web page was included in the Baidu, the home page hint is the navigation and the article part of the text, this makes me very dissatisfied.

Before the description is added

"Effect of the description label"

First of all, the user experience is relatively poor, and now we will go to search "Next SEO blog" This keyword to find my blog, this time appears in the first domain name of the home page when the description will clearly show me what this site is doing, rather than grab a paragraph of text, so that users do not know what. And for SEO optimization, this does not customize the description of the page on the promotion of rankings also have a certain impact.

After adding a description

Have done Baidu promotion (pay) should know, Baidu promotion system also has keywords and description of the writing, and Baidu specifically shows that it is not your keyword price higher than others ranked on the front, the keyword and description of the settings also affect your ranking. Maybe some friends feel that Baidu's pay promotion is not reasonable, but it is really real, so we do not rule out the natural search rankings also have similar rules.

"The actual effect of the description label"

Many webmaster now feel that this label is useless, but according to my personal SEO experience, the label on the keyword ranking still has some impact. Specific in the following will be illustrated with illustrations. Below we use the keyword "SEO" to search, believe more can direct explanation question, the following figure:

Description Shows

Through the picture can be seen, the title of the key to the top of the ranking generally relative to the front, this is our previous title tag specifically said, and here also can see the description of the place is so, the more rely on the former keyword ranking as relative to the front. If you think a keyword doesn't explain the problem, you can get more than 10 20 keywords to see if the effect is consistent. But in fact, the description tag also affects the keyword ranking. Here also specially remind everyone, if deliberately to accumulate description label, but the content is not related, this is cheating, the effect will only backfire, so pay special attention, description label is not equal to stacking keywords.

PostScript】

Note that the description tag is not necessarily to be set, specifically to see what content to confirm, but as a website's homepage, a website theme is what, the next SEO blog feel or need to tell the user, tell the search engine, I this site is what kind of site, So the homepage must be added on the description label. In addition, I hope that we all want to go out of the "set a good three label ranking on the front" of the misunderstanding, because a site ranking factors are diverse. In the words of Baidu, no one can guarantee that the site in Baidu search results ranked first.

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