SEO Flexible grip and basic knowledge

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At present, most of the friends are able to pick up the word, how to be flexible operation, is to see the individual ability, learning understanding, we need to see more of these SEO information, to hold the skills so that we flexibly use up. The following is a collection of some of the basic knowledge of SEO, but also hope that we can see more use at the same time, of course, if you are SEO master, this article is considered as a study before the knowledge of it!

1, familiar with the Web page code (HTML,JS, etc.)

Search engine spiders are directly crawling web code to get information. The purpose of your Web page modification is to make the spider crawl through the page effortlessly and get the key information you want it to get! Of course you have no way to control the search engine, but you have the means to change the page. Familiar with Web page code HTML writing (which contains title, Header, Body Text, Alt, Tag, JS, etc.), and master the standard of the Seoer, is the basic knowledge that the students need to master. Of course, if there is a Web programming foundation will be better!

2. Familiar with the website structure

If you don't understand the architecture of a website, how do you modify it? This is a bit complicated, involving a number of aspects, including the site domain name, server (or space), page technology, web design, website features, program development and database (at least to understand) and so on everything and website construction operation.

3. Analytical and observational capabilities (analysis and monitoring)

SEO is not you follow guideline once done is all right, continuous analysis and observation is absolutely necessary. For example, continuous tracking of the key words and decline, analysis of keyword ranking problem, solve the ranking dilemma, to understand the search engine every update the focus and characteristics, these are the daily work of SEO.

4. Data analysis and integration capabilities (Statistics)

This part is to the effectiveness of SEO implementation analysis. First of course to understand the site before and after the data changes (increase in the number of visitors, and the proportion of visitors to change, through the search engine to understand the visitor visits, the overall conversion rate of the site changes, etc.), the higher the mastery of data, more able to understand the changes before and after implementation. In addition, it is better to know the correct choice of keywords through the presentation of data. By understanding the visitor's conversion rate (conversion) from different keywords to the site, the average stay (Avg. time on site), and so on, to return to the original keyword locking strategy is correct, of course, can also be a keyword adjustment, improve the effectiveness of the implementation of SEO.

5. Continuous innovation capability

Search engine is constantly adjusting the strategy to deal with the growth of the content of the Web page, SEO methods are constantly adjusting, try and innovate a variety of methods, so that search engines always favor your site, need to have a strong sense of innovation. Of course, except for cheating.

These are the basic points for SEO, but, we all know, a site must be content for the king. It has always been the primary guideline for website construction and SEO services, can say, as long as your site's content quality, to meet the website users and the potential and actual needs of the Internet user, then, the search engine will not hesitate to give you a good ranking, it is not like advertising, is being manipulated by money, it is for the user Service, Because only users love search, love the Internet, as Internet service providers they can gain trust and benefits.

There is another is that we need to update the Web site in a timely manner, so as to ensure that the vitality of the site will not disappear, your site will not be all the people. This article by (such as this station's architecture: www.uucc5.com webmaster feeds.