SEO Novice FAQ

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

1, Baidu Search URL, found that the first page was K. But search a home for a target keyword, the third page or appear on the homepage of the site. What is the reason, how to solve? "by the two forms, completely disappearing, not in the first place"

A: The first page is k divided into two situations: one is site website, the entire site of the pages are over again, but can not find the homepage. For example: www.sd-cts.com; the second site found that the home page is not in the first place, but can be found later. The problem clearly falls into the second.

2, why I am here to search a keyword in the home page, but in others where the search is the second pages, and the front presents a lot of Baidu Library and encyclopedia. "Geographical differences, the key words have regional"

A: Keywords may contain regional, such as "Jinan kindergarten." Webmaster tools have query keywords ranking place, according to different regions of the keyword over again, see how much probability. For example, in Jinan, check the ranks of the first few, in Xi ' an again check is ranked number.

3, Baidu Word-of-mouth role is what. "Trust, Brand"

A: Increase the trust of the website, and help the brand. Baidu search list in the tail of the Baidu snapshot next to the Drop-down menu, there is a "evaluation", with the word of mouth is similar, this some kind of public comment on the site.

4, the key words suddenly dropped hundreds. "Keep watching, looking for reasons, continuing to update"

A: A lot of changes in the case, the suggestion to see less move. Continuous observation, suddenly dropped more than 100, is a day off or a week off. Watch the site for reasons.

Significant changes need to pay attention to a number of factors: 1, changes in the original ranking of the URL and dropped the ranking URL is the corresponding, there is no change, 2, Baidu Snapshot has no change; 3, Snapshot page content, 4, other sites or competitors have no big floating changes.

5, the performance of the competition inside the site "multiple domain name (URL) with content, multiple pages with content"

A: In two cases: 1, many different domain name of the site content is the same; 2, the same site multiple URLs corresponding to the content page, this problem may be the main issue.

For example, the home page has a variety of forms of expression: 1, www.abc.com;2, abc.com;3, www.abc.com/index.asp;

6, Sogou collection rules and Baidu What is the difference?

A: Baidu to do up, other search engines can also be done on the basic, Sogou mainly focus on interactivity.

7, DEDECMS build Business-to-business station how?

A: You can

8, how to do can effectively increase the weight.

Answer: Let more pages get ranked, traffic.

9, now in the high weight of the blog forum to send things, the effect of how.

A: it must be useful. Most of the beginning of the blog is need to raise, keep a new blog period as far as possible without links, blog normal included, you can bring one or two links.

10, brush the pros and cons of the index.

A: The practice of brush index is not long, it is not the proper way. But many small enterprises in this way, if you want to in the SEO industry a step, try to use a positive approach to in-depth research SEO.

11, the effect of mass mail.

A: Can't generalize. is a good way to drain.

12, query the keyword heat of the tool.

Answer: Commonly used Baidu index, Baidu promotion client, Word storehouse net, Chase Word, Love station and so on. If there is Baidu to promote the account, you can also through the Baidu promotion account price detection. At the same time, Baidu bid number can also be used as a reference.

13, about the current black Hat SEO practices have what. "See SEO actual code"

A: Learn from the "SEO actual password" eighth chapter.

14, buy and sell links are generally what location.

A: Generally more is the head of the site, the bottom of the site, window.

15, in the site to optimize the promotion of the program, for each step of the difficulties, how to write the problem? "1. Problem description, 2 solutions, 3. Reason 4. Example"

A: According to the "SEO actual password" Thinking map a problem of writing. First, describe the problem, and then list the solutions, again is the reason for the solution, why to do so, and finally, for example, what Web sites do so, the consequences.

16, Baidu bid promotion, competitor website analysis, integrated marketing promotion, the order is what. Can these 3 be implemented in one stage? It is divided into construction and optimization period, initial stage and development period. "Website analysis, promotion, integration"

Answer: According to the website Analysis, website promotion, website marketing integration order.

17, analyze the target audience how to find the user attribute data (including age, internet habits, etc.) "Baidu Index, traffic statistics"

A: Baidu index can see the target audience of some information, more clear is the statistical tools of their own site to see. You can also refer to the thermodynamic diagram. such as Baidu statistics, CNZZ and so on. 360 and Bing Focus on the external chain data.

18, network directory How to do?

A: such as hao123, such as directory site, first registered account, and then submitted a number of site qualifications, waiting to pass.

19. What is the difference between the optimization of the industry station and the optimization of the enterprise station? "Industry station focus on site structure, content"

A: General corporate Web site is relatively simple, mostly only the home page, channel page, inside the three layers, mostly as a PR or publicity company's use. Most of the industry site has three to five layers, including the home page, channel section pages, list page, search page, inside page. The Electric business profession website mainly sells the product, pays more attention to the conversion rate, the content is more pays attention to the quality than the enterprise station, gives the user wants the thing.

20, from the user experience, conversion rate, marketing level talk about how to do SEO

A: It is best to first through the "SEO actual password" and "Baidu Search Engine Optimization Guide 2.0," The System of Learning SEO, master a certain SEO theory, said it is easier to understand. SEO not only for the flow and do, more from the user experience, the main analysis of user psychological needs, improve conversion rate, from the marketing level to do. SEO is a very humane thing.

21, the keyword density is generally much better. "No certain standard, generally about 3%"

A: Generally recommended in 3%-8% role. But do not deliberately pursue the keyword density. The ranking of the existing keyword density is 1%, there are 20%. The main is to let users look at the feeling of nature.

22, Baidu Snapshot next to the "evaluation" function what is the use

Answer: the main promotion brand. It's better to do it with conditions.

23, the site was K how to find the reason.

A: Understand the extent of the punishment first, and know what the site has done in the past. The general penalty is divided into three kinds of degree: 1, Baidu search site is not the first home, but there is a home page, 2, the homepage was K, but there are internal pages; 3, the entire site was K. According to the site is punished to different degrees, as well as past operations, to find out the reasons for the site's punishment.

24. Is there a good SEO tutorial website? "SoWhy"

A: The search is still a good tutorial website.

25, two domain name bundled with a website, 2 level can open, www is not open, www 503 prompts. What's the reason?

A: You can look at what the HTML status code means. 503 Status code means: server overload or suspend maintenance. Visible is the problem with the server. The following figure is excerpted from Baidu's official "Baidu Search Engine Optimization Guide 2.0"

26, the General website optimization one year basically Baidu weight will be a few?

A: Not really. Enterprise station generally do a little better than 2 or about 3. Large Web sites are also 5 or 6 likely.

27, div SEO Benefits

A: It is easy to crawl spiders, improve access speed, through the standard of the consortium, to facilitate rankings.

28, add links with webmaster Tools query tips have jump, the other side also added to my friend chain good.

A: not good. The other side adds the nofollow, does not allow the spider to crawl your website.

29, the keyword uses the half-width comma or uses the whole angle comma to differentiate. "All can be, suggested in English"

A: It's not that different. Only English characters take up less space (two English characters are equivalent to one Chinese character)

30, the title of the writing format and how to write the best. "Baidu Search Engine Optimization Guide 2.0"

A: Learn from the "Baidu Search Engine Optimization Guide 2.0", which has detailed introduction.

31. How can I block the group Mail?

A: Open QQ mail Home, there is a "group mail" on the left hand, open, on the right-hand side "group Mail Settings" You do not want to receive the group all set to "reject" on it.

32. Do the META tags now work? "title is important."

A: there must be. TDK most important is title, and very important, is the user first see the keyword. Description does not participate in rankings, but can attract users to click. Keywords is no longer important.

33, with sensitive words video how to upload. "Touch The Law"

Answer: The main or groping research rules.

34, Baidu closed station online what is the benefit of the website

A: http://zhanzhang.baidu.com/wiki/265

35, which type of Web site optimization is difficult? How difficult is the Business-to-business site optimization?

A: Site optimization is in fact the same, there is no particularly difficult to say.

36, the number of clicks is generally why. "Dependencies, user Experience"

A: The site's keywords and page content is not enough relevance, user experience is not good, but also easy to cause a high jump rate, the impact of two visits, unable to retain the old users, the number of clicks can not continue to accumulate.

37, some website homepage is a search function page, with Baidu similar, how to maintain.

A: Learn from Iciba. Each word is made into a static page. But the process of the program is very complex, do the best is Iciba website.

38, PR now how to drive.

A: PR value and Baidu weight increase is the same.

39, how to choose the right core keywords?

A: Learn from the "SEO actual password" Chapter III

40, the site is clearly ranked but use webmaster tools to check but can not find a snapshot. Is this a bad message? Now the keyword ranking has been dropping. "Manual Confirmation"

A: Webmaster tools and love stations are tools, there will be inaccurate places, it is best to manually check. If webmaster tools or love station have data and manual query data does not match, to manual query mainly.

41, if a site to do the bidding, Baidu will be particularly friendly to this station? This site's natural rankings, Baidu will not special care for favoritism.

A: No, but bidding on the site will help a certain extent. For example, after the bidding, the flow came up, the natural ranking of the flow also up. Therefore, it is also helpful to do bidding to a certain extent to the natural ranking.

42, first the domain name foreign space, and then transferred to the domestic server. Is it possible?

A: Yes. But the transition period needs to do a good backup.

43, how to judge how much space?

A: Look at the functionality required by the site, according to the site occupancy situation to determine.

44, just get a word, do not know how to do optimization.

Answer: "SEO practical password"

45, the Enterprise station optimization basic process is what.

Answer: "SEO practical password"

46, many large enterprises require SEO personnel will have some code, and the minimum requirements are familiar, such as Alibaba recruitment SEO standards. So how important is the code section to high-end SEO.

A: There are not many commonly used labels. For example: H tags, nofollow tags, canonical tags, alt tags, b tags and so on. If you are interested in the code, want to learn more, you can go to http://www.w3school.com.cn/, where the label is enough for SEO personnel.

47, from the low-end to high-end various types of companies are what it looks like, seoer are how to come over. "General first enterprise station to start, better"

A: Generally start from the enterprise station, play a good SEO basis. If you want to make a breakthrough in the SEO industry, you need to play a good theoretical foundation of SEO. High-end SEO refers to millions of tens of millions of data volume of large Web sites. For example, the video network of large-scale electronic business site platform.

48, SEO more authoritative books. "Seo actual password, seo art"

Answer: "SEO" actual combat password system tells the basic theory of SEO knowledge, read this book can have a comprehensive understanding of SEO. If you want to further study, you can continue to see "SEO art"

49, SEO needs which tools.

A: Learn from the "SEO actual password" 11th chapter.

50, Baidu Segmentation matching mechanism. "SEO Actual password"

A: Baidu participle has two ways: positive and reverse matching. Specific reference to the "SEO actual combat password."

51, a seoer will probably go through what stage.

A: In general, it is divided into three phases. In Buddhist words, "Look at the mountain is a mountain, see water is water-see mountain is not a mountain, see water is not water-see mountains or mountains, see water or water." ”

The first stage, this stage is the initial stage of SEO, the fledgling for optimization may not have too much smell and familiarity, need to slowly study, just started to learn common sense to write articles updated on the site and send some simple outside chain, the moment long will feel rigid boring, and SEO is not what comfortable work, There may be some aversion to emotion.

The second stage, this phase of optimization already should have some understanding, know the content and the main chain of the relationship, to some website optimization will have their own experience and experiences.

The third stage, this stage is the mature stage of SEO, Seoer will clearly analyze the site of others, know their own site defects, for the entire site optimization has its own understanding and plan, this phase of the seoer after the full force will become the ultimate optimization.

52, has been included in the page, and then to share how much significance.

A: Baidu share the two major advantages: to enhance the Web page by the Baidu Crawler crawl speed; in Baidu search results show the amount of Web page share

53, how to evaluate what factors have recently been reduced weight, such as the original chain weight is higher, how to see this part of the factor has been reduced weight?

Answer: Timely attention to Baidu Webmaster platform.

54, the website updates the article uses does not need to lead the spider.

A: Definitely needed.

55, build the station in order to better guide the weight flow, should be the secondary column to do nofollow? "Look at the plan"

A: The main view of the site planning. If too many nofllow, for Baidu Spider also not too friendly. If it is the enterprise station can make the page that does not need to do the rank nofollow, for example company brief, contact us to get rank also useless. (If the leader allows the case, allow the main also see SEO personnel communication skills).

56, the article content appears most of the keywords to the home page and main columns, a small number of points to other secondary columns, reasonable? "See your keyword planning"

A: The specific situation of specific treatment, mainly to see the site's keywords are how to plan, links mainly reflected in the relevance.

57, the station within the weight flow and the relationship between the chain, what kind of internal chain structure is the most reasonable?

A: Clear, logical internal links are reasonable.

1, home page links All categories Home (general use navigation complete);

2, the home page generally does not directly link to other product pages, in addition to the need for special promotional products;

3, all categories of home chain to other categories of home, generally to the form of Web site navigation;

4, the classification of home pages are linked back to the home page;

5, the classification of the home generally do not link to other categories under the product page;

6, product pages are linked to the homepage of the website, generally in the form of navigation reflected;

7, the product page links to all categories of home, generally in the form of navigation embodiment;

8, the product page can link the same category of other product pages;

9, product pages generally do not link to other categories of product pages;

10, in some cases, the product page can be appropriate to use the keyword link to other categories under the product page. (Contains dependencies)

58, imitate the real user clicks the software, is helpful to the rank? "Helpful, not recommended as an emphasis"

A: It helps, but it can't be the focus. or from the root of SEO to do.

59, for most of the two or three-page words, how to analyze the problem, so that ranking more than a layer?

A: Analysis of the previous competitor's reasons, is more outside the chain or the external chain platform weight is higher. Or compare the station with what's wrong.

60, the website individual keyword ranking fluctuation is big, dozens of bit up and down repeatedly beat, is what reason?

A: The server is suspect. Check the other Web sites on the server for the same behavior first. The same server will appear other sites by K phenomenon will also affect their own problems, or a server instability phenomenon.

To sum up the main SEO is divided into technical level and thinking level issues.

1, technical level: theoretical solid "seo actual password, Baidu Search Engine Optimization Guide 2.0, SEO art"

1.1 Not impatient, patiently read the book, System learning SEO

1.2 Want to do in the SEO industry more excellent, the best or the system to learn SEO, in-depth.

1.3 Fast learning "seo actual password", the masses have SEO actual combat password summed up the mind map. Can look after the understanding, on the white paper to draw out, to see what they understand, which is relatively weak.

2, thinking level (rules, logic, Baidu search Element)

2.1 Master SEO rules First

2.2 Accumulation Theory

2.3 Do SEO planning is not reasonable

Expand your knowledge

At present, large companies are focused on mobile web sites. Mobile end of the site traffic data slowly increase, conditions allow, as early as possible to seize the mobile end of the site.

Article Source: www.liuda360.com