SEO personnel should break through the 5 big ideas misunderstanding

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1. Outside the chain misunderstanding.

Many people in the Web site optimization when easy to fall into the chain of circles, that the chain is the site optimization of everything, as long as the chain ranking will go up, so he does not do outside the chain he will not know what to do. In particular, the outside chain Commissioner and some of the junior SEO staff, optimize the site only know where to send, collect content, the content with links, the release of success can not be deleted. A lot of people do this. Everyone can go to see the major forums, especially A5, Chinaz, tui18 and so on a large number of people caught in such misunderstandings in the forum to collect other people's articles to publish.

Here's what Li Xuebong wants to say: The chain is the key step in the site vote, but it's not the only way.

Outside the chain can do up the site:

No one in the industry to do other aspects of the optimization, are in the chain, when you are more diligent than others you will rank forward.

Super Unpopular keyword

Publish the chain must control a certain proportion:

Small and Medium-sized Enterprises Station 2, 3 chain can be (the chain can be a very large user demand for soft paper submissions, or links)

Where to add the link in the article:

1. Creative needs (mining user needs)

2. Where the text needs to be interpreted.

2. Think all Web sites need to be updated.

Not every site needs to be updated, and not every site needs to be updated every day. Now many people do enterprise stations or other small and medium-sized website SEO, think that every day to update a number of industry news that is doing things, in doing optimization. Even a lot of enterprises in the promotion department or managers are strict requirements of SEO daily site greatly updated. In fact, the idea of the enterprise is a cup, every day to thank the thankless thing, to later may be down the right or by K.

The incubation period of website content is very long, the harmfulness is very big. Many websites have updated the junk information may be included in the short term, the snapshot is normal. But a large update to the search engine, such as the weekly Thursday update will immediately drop the right or by K.

The update is divided into three categories:

"1" Periodic quantitative updates

What sites are suitable for periodic quantitative updates? such as technology blog, such as learning a peer blog, if a day to maintain a daily update on time every day so that readers have a reading habit, every day to see the blog.

"2" Periodic and not quantitative updates

What are the sites that are regularly released but not quantified? such as news site, the news is daily need to be released in time, but you can guarantee that every day news has 10, 20, 100? So the quantity is not guaranteed.

"3" irregular and not quantitative update

Electronic business sites, corporate websites and so on are not regular or quantitative site, but now many optimization personnel imposed on such sites quantitative periodic updates, but counterproductive. When is this kind of station updated? There are products added when the enterprise dynamic release to add, other such as industry news Daily added to do nothing. Customers come to a business station to look at your products, through the products they want to buy to understand that the enterprise may eventually contact the enterprise. Industry news in this kind of site does not have any role, can only be considered as spam information.

Conclusion: Please combine their own industry, combined with their own website, combined with their own products to the site planning, and content to add changes to the frequency to better do the site content.

3. Most of the home page will have a list of the latest content, but also in the important view of the location.

This misunderstanding and the second is also a lot of SEO and its website operators often make a mistake, always like to recommend the home page "latest article" list, but also placed in the site important location, he thought it is in line with the search engine, in fact, he is hurt the user and hurt the search engine. Why do you say that?

Let's start by saying which sites need this latest list? such as the recruitment site, home rental sites and so the timeliness of a strong site. The reason is simple, the users of this kind of website cold to the latest information, there is no need for old information. Ask you to recruit website recruit want to see stationmaster put six months ago the recruitment information on the homepage important position. Although this piece of information may contain a number of large search keywords, but also ranked, but no effect on customers.

Which sites are not suitable for the latest list? such as the most common hospital sites, SEO information sites, corporate sites and so on, the reason is that users of such websites are not so cold, such as users find a product will go to the enterprise station or the website to see the latest added products? If a patient looking for a hospital will go to the hospital to find the latest added technical articles? Obviously not, then this kind of station to get a list of the latest articles has no meaning, but also can cause misleading to the customer.

4. Most SEO consider a single factor when considering the ranking and considering the right to drop.

Baidu recently "ventilation" a lot of sites by K, a lot of webmaster asked to learn friends, why my website article all original, Baidu or K me? Why I did not buy a spam link, Baidu this time to clean up the garbage link or clean up me? Why is this station more than mine, why he is OK, and my by k? There are so many reasons why, the main reason is that only consider a single factor.

Here I only illustrate a truth: we in the exam when the HKCEE "language", "English", "Mathematics", "chemistry", "physics", "biological" and so on, each item according to 100 points of the highest score, the total of the highest divided into 600 points. If a person's language and English score is full, other science is very much more than 20 points, then the total score of this person may be the last one in the class.

The two wonderful characters in the 5.SEO World (1. Dare not to change the site 2. Site changes frequently)

SEO this work throughout the site construction-the site operation of all processes, from the intention to start to build the site to the post operation optimization, changes, adjustments will be used to SEO knowledge. At present, a large number of SEO personnel are just general promotion staff, website operation and SEO linked to other things they do not have the right to change or superiors do not allow changes. Last week, two webmaster asked to learn some SEO skills, learn friends patiently answer, but need to change some things, the two webmaster are this answer to learn a friend: The manager is not allowed to change the site. I gave him three tips: 1. Daniel persuaded 2. Replace Manager position 3. Leave. The second most wonderful people: often change the site. Many people in the company to do SEO also have the absolute Management Authority, change the site directly to the technology under the task, but also get the manager and Mister Support. But sometimes changing too often is not a good thing.

How to change more reasonable:

Combined with their own industry to develop changes in the cycle, through the operation of data analysis to get the adjustment program, we taste called "fine-tuning"

Conclusion：

Do site optimization must break through the above 5 big ideas, reasonable and normal SEO will optimize the site.

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