SEO Preliminary ideas and industry website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I have been in the industry for some time, as an unknown webmaster, here I only in my own position, to exchange my thoughts and experience of this period of time. Do industry station advantage lies in its rich information, of course some unpopular industry does not occupy this information advantage, in this more to mention some traditional industry website. Because, we are in the industry site SEO promotion and other categories of Web site is different, the promotion of the industry should pay more attention to the occupation of the industry long tail keyword, and then to the target keyword has made progress and breakthroughs. One of the thinking mode for "reverse thinking", that is, from small to large, from scattered to the concentration of a process, so there are senior industry site planners feel this much like a "rural siege of the city" of the protracted war.

Some of the normal SEO companies for the construction of the site outside the chain of thinking just stop in a few keywords outside the link, and the development of the industry Web site can not rely on the light of these simple thinking.

First of all, we must do a good job of the site analysis.

As the saying goes, a good beginning is half the success, there is a "seek and then move" wise words. Tell us to do the positioning analysis before the station is very important. What kind of website? What is the website's target audience? What is the website's program selection, the program that is easy to use? What is the user experience? relative to the same type of site competitive advantage where?

If you do a women's fashion network, you can refer to the Ruili women, of course, our general small site competitiveness may not be able to reach the point of competition with them, but we can at least learn their promotional practices, can also refer to their web model, their content as the focus, we go to do their weaknesses, made is our strength.

Second, the site keyword positioning.

Keywords can be said to be called: the site portal, the more keywords, the site portal is more, there will be more customers to visit. Therefore, the Site keyword positioning is also important. However, we need to make a wise choice of keyword search volume list from the point where the keyword must start with the habit of the customer using the search. For some difficult to grasp the target keyword, need to analyze market share, content characteristics, site competition, target customer demand and other factors.

Hot keyword index can be queried through to the Baidu (index.baidu.com) index. Here I suggest that the keyword should not be too hot, also can not choose too unpopular keywords, in general, better.

Third, analyze the competitor's SEO.

As the old saying goes: "Know oneself, victorious", so the industry website for competitor analysis is crucial, competitor analysis can start from the following:

1. View the size of the site, whether it is the industry station, information stations and other large amounts of information on the site. If it is a large station to see the number of opponents. By the way look at the WWW and not included in the amount, whether there are traces of the software collection.

2. Look outside the chain, through the yahoo.cn query. With external link quality and anchor text situation. Whether there is a mass of the situation, whether there are news media links and Industry Authority website links.

3. See the competitor's SEO level, you can refer to the optimal contrast in this document. View the opponent's keyword density, the site's update mechanism, and more importantly, know how the other side uses the mining user. This article original from the Home Professional Treasure http://cd.51jzb.com/reprinted annotated!