SEO promotion, please note that the URL structure to optimize the impact of SEO

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There are several common questions about the impact of the structure of URLs on SEO:

What is the structure of the URL better?

URL to a few layers to facilitate SEO optimization?

Must the URL be static?

What kind of domain name is advantageous to SEO?

The following main combination of the above on the URL structure and SEO relationship between the analysis:

1, what kind of domain name is conducive to SEO?

When we are ready to do SEO, choose the domain name best include the keyword we want to do, so that the SEO has a certain help, if it is to do Baidu SEO, then the domain name with the keyword pinyin also has some help, here help is not for SEO, but from the user behavior considerations, Because a part of the search user is directly in the search box input pinyin to search, so that we will have a certain advantage in the keyword rankings.

Note: Above, the domain name with keywords or keyword pinyin to SEO has certain help, we need to be flexible to use, such as: "Computer knowledge" such a word, there is no need to use the whole spelling of the letter, so relatively long, if the user is not familiar with the keyboard, in the keyboard to find letters to find half a day, " Diannao123 "," DIANNAO-ABC "and so on are very good choices, in addition, if you choose" computer123 "," PC-ABC "is also very good, as long as the user familiar with things, Let him quickly from the domain name of the site to determine the approximate content and very simple to remember it.

2, the URL layer of the impact of SEO?

As a URL, the number of layers can be equivalent to the structure of the site, which also needs to be based on the content of the site layout, such as our website is about the basic knowledge of the computer, then "abc.com/abc.html" is more ideal, but if we have a lot of directory structure under the site, such as the following "," computer training "and so on, then, we adopt" abc.com/efg/abc.html "Such URL structure is more ideal. Such URLs are only two layers, SEO is not what impact. Look at the following URL

ABC.COM/A/B/C/D or abc.com/a/b/c/d.html

If you use the HTTrack Website copier program to simulate a spider crawling, it may be found that when many URLs are being crawled, the shorter URLs are prioritized, which is why it is sometimes recommended that the directory structure or URL layer be shorter.

Site has a certain level, hierarchical structure, such a good URL structure, many of the CMS program template with some URL layer, such as WordPress blog program in the "category" Such a directory, which is mainly used for classification, if not this layer, of course, the best. If it is due to procedural problems and can not solve their own, will be important pages of the link on the home page or other easily crawled pages, will also be crawled by the spider program.

3, the URL must be static?

For the static URL, the argument is different, and from some SEO to do more excellent site, static and dynamic almost no difference.

But one thing is certain, that is, the dynamic URL in the URL optimization does not do enough or relatively do not have the advantage, on the form of the URL, Googel Webmaster Help Center also has a more detailed description, mainly talking about the parameters of the URL and search engine spider procedure judgment ability.

Abc.com/?id=1

Abc.com/1.html

Similar to the above two URLs, in fact, there is no big difference, but why to recommend static.

Spider program has a feature, that is not real-time comparison of the site is catching the URL and the corresponding content is duplicated, if you want to compare, you can only crawl the URL and the index library of the page to compare, and these in a short time is not complete. Static only will URL unique words, a URL only corresponds to the content of a page, which and we usually say that the URL standardization to match, will some dynamic pages with robots.txt shielding, avoid the emergence of a large number of duplicate pages.

What is the best static URL?

Look at two URLs below

Abc.com/1

Abc.com/seo

The above two URLs are statically processed, but "Abc.com/seo" is significantly better than "ABC.COM/1" from the user experience.

From the search engine's point of view, when the search engine spider program to crawl the site, the discovery of a large number of URLs with IDs, the search engine can not determine the site of the actual URL number of this site is due to static URL is caused or really have so many URLs, here you may be more difficult to understand Look at a picture below:

Above is a shopping mall in the user Select Product page, when we click on any category, we will produce a different ID number, even if we still have a lot of ID numbers after static, so that the site will have a lot of URLs, but after the click found, many combinations below is " Unable to find the content that meets the requirements, which can cause a lot of repetitive content and waste the spider program some unnecessary time. These issues analyze Web site log files, it is easy to see.

From the user's point of view, when we want a user to recommend URL information, such as the above two URLs, the user will definitely choose "Abc.com/seo" into the page, because from this URL, he can determine the approximate content of the page.

So, url statics is only a means, not an end, for users and search engines to provide a meaningful URL, that is what we do.

About the "URL Structure of SEO optimization impact", if you still have questions, half the guest blog Welcome to discuss!