SEO: Reasonable set of keywords to enhance the conversion rate of the website

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As SEO practitioners, the core of the work has always been around the key words to carry out. Keywords in the search engine rankings of the ups and downs also led to the ups and downs of our inner feelings. Because we SEO do is search engine optimization. Promote specific keywords in the search engine exposure to increase the site traffic, so as to achieve transformation.

In fact, I think that the ultimate goal of SEO is definitely not ranked but to achieve a high conversion rate of the site. So what kind of keyword can improve the conversion rate of the site? We don't talk about the website itself today, just talk about the problem between keyword and conversion rate. For this problem, SEO simple talk about 3 points:

First: General keywords

What is a generic keyword? For example, if you are an education and training organization, your main training business is java. So this generic keyword is "java training."

For general keywords, for the company itself in this industry to build the brand is feasible, if it is to use the means of SEO short-term promotion of such a competitive industry general keywords is impossible.

For users, they often search for these generic keywords in the sense that they are interested in understanding the industry or service. The conversion rate is likely to be quite low if you want to convert directly through such words.

Second: Level two keywords

Such a keyword is more accurate than a generic keyword, such as the user search "Zhengzhou java training", he may not just want to understand the Java training, maybe he wants to understand the Zhengzhou Java training institutions at the same time to make a choice, So some of the two-level keywords are better than the common keywords to improve the conversion rate.

And such a two-level keyword in the use of SEO operating methods is not difficult to achieve. So for small and medium-sized enterprises, in the selection of SEO operations to consider more of these factors.

Third: Long tail keyword

I believe that doing SEO know what is the long tail of keywords. Also know that these long tail keywords bring the flow is very easy to transform. For example, users search "Zhengzhou Java training that organization good", this user 80% have the intention to learn java, he searched "Java Training" to understand, and then through the search "Zhengzhou Java Training" to the regional institutions to screen, and finally use these long tail keyword further determination, Then there will be consumption behavior.

Therefore, the long tail keyword in the SEO component is very important, can bring good conversion rate of the keyword is the quality of keywords, if you do some of the keywords although the ranking is very good, but can not bring effective flow and conversion rate so SEO work is still a failure.

Want to do SEO in-depth research user experience and search habits, combined with these related data screening to develop their own keyword promotion program, only so SEO is not blind, only so that SEO can play a real optimization promotion role.

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