SEO Specialist You need to know your promotional goals

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First Contact SEO This industry when the most heard the idea is that everyone called the chain for the emperor, the content of the king. And more SEO novice pay attention to the first half of the words: The chain for the emperor. As for how to do outside the chain is not a correct way, everyone's traditional approach is crazy hair outside the chain, resort to all means. In this respect, guardian Kun want to talk about the topic is: Why do we send out the chain? What are our promotional goals?

Why we want to send out the chain, perhaps everyone's consciousness is outside the chain for the emperor this sentence influence. Many people think that as long as enough outside the chain, their own site snapshots update fast, ranking good, high flow, nature has reached its own goal. Is that really the case? In previous years crazy release outside the chain does have a good effect. And with the June 2012 end of the big changes to this February 19, Baidu Green Luo algorithm online, garbage outside the chain was hit more and more severe. Many site rankings and traffic has become chilling, who can blame? Blame Baidu? I believe everyone has a steelyard in their hearts.

The purpose of our website is to make profit, and the direct audience of the website is the user (customer). So many owners have put forward the concept of user experience. It's like standing in a row. Forum of the Web site profit trading theory: only the formation of the user interaction between the user to promote the transaction between the behavior, so that users can make the profit of our website. and Taobao customers, A5 and other sites because of adhering to the concept, they are now the industry leader. Here, Guardian Kun in thinking about a problem, we send out the purpose of the chain is what, just for the site rankings and traffic it? Believe this is only secondary, our ultimate goal is to form a transformation, is profit. So how exactly should the promotion of the implementation of this behavior? Guardian Kun thinks basically divides into following several aspects.

One: Understand the purpose of our chain propaganda.

The purpose of the chain is very simple, or to increase the exposure of the site, or to improve the performance of the site. The former is in many ways an increase in the impact of the site: brand. The latter is to a greater extent the most fundamental problem: turning into profit. And as many of today's SEO workers, do not know why to send outside the chain. Just follow the director's meaning, register on various websites, and post your website information. How much effect does this have? How many users will come over from those sites? Our site becomes a valid user? Because of the task such as supervisor, so we go crazy to all kinds of websites to publish rubbish information. The ultimate damage is also only their own website, even their own only (most people laugh at it is cock silk, it peasant workers, every day tired of dying). If we can understand the two important reasons for our outgoing chain, we believe that the operation will be more effective.

Second: Propaganda is not blindly indoctrination idea.

Publicity is not blindly indoctrination ideas, in fact, in many cases, we are also more disgusted with rigid advertising. Soft Wen is a relatively superior way of promotion. For the site optimization of this piece, we only uphold the hair outside the chain of two ideas, actively to follow their own goals to implement, so it is easier to find their target users. Just like Guardian Kun is doing network marketing, at this time I must tell others: I am full-time do website operation, marketing promotion, soft text, website optimization and other business? In fact, this is not necessary. Only our ideas interspersed in their own articles, as long as the use of blog, micro-bo, micro-letter, etc. can form a good circle. As long as there is such a circle exists, you have my place.

Third: To find the right target users to form the transformation is the key.

Whether our site is to share knowledge, technology, services or products, the goal is to make money. And it's all about transformation. How to turn invalid users into potential customers, how to turn potential customers into effective customers, how to turn effective customers into loyal customers. This chain of relationships is a slowly evolving process. The first step for the SEO workers is to drain the masses into our invalid users (tourists), and then join the customer service personnel to explore the potential customers work. According to Guardian Kun know most of the SEO commissioner only to do the first step, is drainage. Drainage to our website is no matter. If so, then we send more outside the chain, write a good article, I believe it is just a one-man solo. I believe that this will have a huge impact on the development of our website.

We are a special group on the Internet, our goal is not just the site rankings. Our goal should rise to the profit of the website, only translates into the profit is the website development way, can let us go farther. Guardian Kun from the publicity and promotion of the purpose, publicity and promotion of the way to find the target users to form the transformation of three aspects to explain the traditional SEO commissioner's long-term mistakes, hoping to arouse more friends thinking!

This article is written by Guardian Kun, from http://yuankun0105.com/,QQ:1029079293. Communicate together, progress together!