SEOmoz experts summarize the top ten factors of influencing ranking

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Top MX affecting Positive Search Engine Rankings
From one of the top 5 SEO firms in the world!
by Matt Foster
May 10, 2007

SEOMoz's search engine expert group, after a series of comparisons and tradeoffs, selected the following key factors for search engine rankings (and my personal understanding).

1. Title Tags use keywords
I have said this for many years: if you point a gun at my head and let me do one thing for the optimization of a page, I will choose to optimize the title tag. When you fill in the title tag, don't forget to optimize each page separately. Do not use title tags to stack keywords, each page should be differentiated, to reflect their content. Otherwise, the page will be removed because of the content duplication, and go to Google's supplemental results (supplemental Results).

2. Use keywords for page text
Of course! If the keyword is not mentioned in the page, the page probably won't have much relevance to the keyword, is it? But do not be superstitious about the so-called keyword density of the talk, no key words must appear several times this argument. In fact, let the reader understand, that is, let search engines understand.

3. Relevance of page text content to keywords (thematic)
Google is smarter than you think. In the irrelevant page stack the same keyword even if it works, the effect is not much. The page should be for the theme. The topic should be related to the title keyword semantics.

4. Keywords with H1 tag
By the way, there are always some people who like to play the devil's Advocate, and they instill in me a few years like this: using H1 labels makes no sense, and besides H1 labels, I'm a fool in other ways. Well, now that the conclusion is down, SEOmoz's argument is that the importance of this factor ranked fourth. From this conclusion, we can learn is: in the title tag put keywords, page text also put on, the text in the theme and semantics to be related to the keyword, to the body of the crown contains a keyword H1 title.

5. The domain name contains the key words
I cannot agree with that. As far as I can see, there is no such case at all. Using almost any of the search terms to do a simple search, you will find that the first search results domain name does not contain search terms. I admit it's important, but don't change the domain name because of this. No joke, the replacement domain name will bring more losses (such as loss of domain name age, backlinks, website visibility, etc.). I often pay attention to the first place in Google's customer site, the domain name of these sites is not related to the search term.

6. URL contains keywords
I called it "descriptive file naming" many years ago. I think this has a certain importance, but mainly for the new domain name, and for already exist, there is a better ranking, and there is a reverse link of the domain name role is not. It's risky to get rid of the page URL just to match this, for the 5th.

7. Keyword tags with h2,h3 and other headings
Since H1 header row, why not use other headings?

8. alt attribute and picture title use keywords
SEOmoz it incorrectly called the ALT tag, which is not a label, but an attribute in an IMG tag. If you put aside the semantics, I think it's very important, even more important than URLs and domain names. My experience shows that picture optimization (including picture filenames, alt attributes, and title) is an excellent way to enhance the relevance of pages to search terms.

9. Keywords with bold or fervent tag
I've always used this method, plus the EM (Italic) label. This will give Google an emphasis on what the page is about and what you think is important. This factor is of medium importance and is worthy of being placed on the list of SEO steps on my page.

Keywords used in Meta description tags
It is also one of the four key elements of my page optimization. The four main elements are: Title tags, Meta description,h1 and picture alt attributes. It doesn't include the body text, because I think that's for granted. The four elements are indeed important. Again, each page will be customized with a separate title and meta description tag.

Original

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Although it was written by Matt Cutts, it's only for reference. Here is a blog to see, I write out crooked. The first paragraph is:

Matt Cutts a job for Google, and also blogs to discuss ways to flatter their search engines. So in America, as long as Matt's blog is flapping, the Internet is on the far side of a tsunami.

Besides, Matt and Zac have this conversation:
ZAC: Do you like Chinese food?
Matt: I love Chinese food, and my cat and I have been eating sushi ...

But sushi isn't Chinese, is it?

Zac and Matt talk I have seen, as if Zac emphasis on "the cliché", matt emphasis on "entertainment", the purpose is different, the exchange of natural lack of fluency, easy topic conversion, and a lot of topics are up to the point (is really a master of the game). The original search engine market is also no lack of entertainment industry color, there are "stars", there is also a natural "entertainment", there are 18-like strategy.

So, it's the individual who sweeps the snow from the front. Work to seriously do, because search engine optimization is very real things, to three days optimization, two days tracking. Five days down, it is the weekend, two days later, is a reincarnation.