Seven details to be paid attention to in bid promotion
Source: Internet
Author: User
KeywordsBidding promotion
This article summed up the bidding network advertising should pay attention to the seven points, if your company is ready to do bidding ads, please refer to the next!
If you sell this product, is a common product in the real world, and can be easily bought in Taobao, or in the bidding of a lot of sales, you do not have the price advantage.
in general, we demand to do bidding products must be in line with monopolistic, conceptual, profiteering of these three characteristics, if your product does not have these three characteristics, it is not suitable for bidding.
2, the page is too rubbish.
the quality of a page, you can reflect from the side of the company's strength or the strength of this product, so want to do bidding, must be in the page design investment, to find a professional design staff to design.
3, there is no advantage compared to similar products.
when bidding, we can not create a new consumption, generally we introduce new products, there are similar alternatives, then we have to compare these products, such as my driver passing glasses, now there are many similar products, then we will be my products and their products to compare, There is a list in the middle, let everyone look at the gap between the two sides and the price gap, this look can maximize the impress drivers.
also have to compare one, that is used the product and do not use the product comparison, this look more able to impress the user.
4, no previous results were tested.
Before the product preparation investment bidding, must carry out the flow effect test, I take this kind of glasses to say, should go to some driver forum or the car Friend Forum publishes sales eyeglasses advertisement, then slowly test this kind of eyeglasses website traffic and the sales relation, Then through this relationship to determine how much of the flow rate should be the most appropriate.
5, customer service is not in line
If we are interested in a product, then may directly contact the customer service, if the customer service is not on the line, the telephone no one to answer, then may immediately shut down this page, our traffic is wasted.
(1), when we are not online, or when we rest, we have to stop the discharge.
(2), we want to install boarding code, each visitor, on the initiative to say hello, this look can turn every interested person into your customers.
6, contact
If your way is QQ or mailbox, then a lot of people may not be interested, because some of the products are interested in people, do not add you, they prefer to call, so be sure to get some number better phone.
7, text description
an advertising page of the text description of the foundation, but also from the side reflected a product strength, so in the text description, to strive for simplicity, generosity.
Small head bidding software to provide trial writing.
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