Seven Essentials of website promotion

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

If a website does not promote is unimaginable, because the Internet free and huge make decision must be to promote the website, can let your website take off addiction. Of course, here, we should resist those improper promotion, such as through Trojans, viruses and other means of traffic, ultimately unbearable reuse, and even very likely to bring negative effects.

Formal creative way of promotion, is our webmaster should be good to learn and play, experience summary, vomiting blood dedication, website promotion indispensable eight tricks.

First, search engine rankings (bidding rankings) promotion

Of course, you can rely on some SEO skills and the quality of the site content, to promote the ranking of search engines, but if you want to quickly attract traffic, you might as well in Baidu, Google do some less popular keyword bidding (feel like Baidu and Google's support), the purchase of bid ranking, Included in the situation and the ranking of the situation than did not have a lot of bidding rankings, in the initial development of the site to do some bidding ranking or more good, because it is a manifestation of the strength of a company's specific performance.

Second, the promotion of soft text

Soft text to promote the benefits of naturally needless to say, and some webmasters even think that the promotion of soft text is the best way to promote the website. Indeed, the soft text can be promoted according to your website characteristics, combined with current affairs hot spots, in a certain weight of the network media released, nature can attract many netizens attention and love.

In addition, because the soft paper is often in the form of news in front of netizens, so users more easily accepted, can effectively reduce the user's resistance to psychology. And the soft text also has the existence time is long, the influence scope is broad, more specialized comprehensive, the advertisement effect is good and so on characteristic. For example, "Thousand oak burn million layout of the community online, webmaster easy to do" a article, is from the internet well-known enterprises thousand oak start, and then stand in the webmaster's perspective for the webmaster, it is very much like an industry news, and the content is quite nutritious, when in the article mentioned bubble play web game platform when it appears very natural, Webmaster feel that is true.

III. Promotion of Community forum

A lot of Webmaster's website A construction success, just want to go around posting, or even the industry all the community forums are included, to know that this is not desirable, it is best to register the ID, and the altar inside the people are familiar with, and then send ads are better than to send ads. You need to know that with your peers in the same industry forum is the direct users of your site, you spend some time and they do a good relationship is necessary.

Iv. Promotion of activities

Whether it is to do business, or to do a website, always remember a point: The Chinese people are actually very greedy for petty gain. Therefore suggest a website on-line, want to attract more ginseng to, must find ways to carry out some activities, if it is some can continue the activity is better, so the stickiness of the Netizen will be with the activity of the development and produce. If conditional, can even develop into event marketing. This is definitely a master of the master.

V. Mail Promotion

Mail promotion is also a double-edged sword, the use of good results with less effort, but the use of the site will not bring bad reputation. The message promotion has the directional promotion and the massive mass group, directed promotion refers to the user's mailbox in a proper way, for example, when he registered the user name of the website, or left in some activities and surveys on your website, this part of the user is more active, also accept your website, so regular, Directed to send them an email is no problem.

But some sites with mass machines a wide range of mail, and the message title is vulgar, it is only the other side thrown into the garbage bin life. Therefore, mass mailing, the title and content of the message is the key factor, of course, can not violate the content of illegal violations to attract netizens.

Vi. Event Marketing

Event marketing is a kind of effective way to promote oneself, refers to through the plan person, the thing, the scene, the matter and so on the content through the propaganda promotion influence society some events, causes the people's interest and the attention, in order to raise the propaganda popularity, enhances the image, takes the event as the main, the

Event Marketing in a wide sense includes the following six types of forms, of course, some of them to play to the extreme, and some of the comprehensive use of several, but the overall classification, escape from the following six ways: News event Marketing, public opinion event marketing, public opinion event marketing, event marketing, event marketing.

VII. complementary strategic alliances to promote

For example, software stations and video sites, to produce a good video, or need to have a certain professional knowledge, then the software station and some video stations to cooperate, the video software download, tutorial this part of the integration to their own software station, and for the video station, both help this function, And save this part of the expenditure, it is a win.

Seven a coup may be in the industry expert eye seems to be a vegetable, but can with this pot of dishes with the webmaster to communicate how to promote, but also good, live to learn to old, as stationmaster, living in the change especially fast internet world, more need continuous learning progress.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.