Several key points in marketing events of website promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The so-called event marketing, refers to marketers in the real and do not harm the public interest under the premise of planning, organizing, holding and using newsworthy activities, through the production of hot news effects of events to attract media and public interest and attention, in order to achieve social awareness, Ways and means to shape a good image of a business and ultimately to promote the sale of a product or service.

(a) Team strength

This is to do an event marketing premise, without a unity, there is a plan, purposeful, Division of Labor Clear, the department is in fact, it is impossible to successfully complete an event marketing.

(ii) Focus on current affairs-branding activities

Of course, the incident is often a need for their own careful planning, and planning events must be closely linked with their own propaganda purposes, other industries, successful marketing events we are not difficult to find, take the current social hotspot, brand activities of grafting, can play a multiplier effect.

We might as well cite an example, but also is a model of public service marketing: "Ban Wang Lao Ji" incident. The first half of this year's most watched news story is the Wenchuan earthquake. In the earthquake donations, Wanglaoji donated 100 million yuan, but this 100 million yuan has produced more value. In the king of old Kat to make this act of kindness within 3 hours, Baidu Post posted more than 140,000. What did Wang-ji do? First of all, Wang Lao Ji integrated the consumer's patriotic will; second, the King of Old Kat integrated the current affairs, that is, the earthquake event marketing; again, Wang Old Ji integrated the major media resources to forum resources, as well as network news and other free resources. Because of this, through the network media can better achieve event marketing.

(c) "incident" should be publicly accessible

Event Marketing failure of the second main reason is the lack of participation, enterprises from their own point of view, wishful planning some activities, basically did not consider the difficulty of consumer participation, the cost of participation, but also want the public to participate widely, this is tantamount to whimsical.

Why do super girls stir the country, mainly using mobile phone SMS this very easy to participate in the interactive way, the final of the National people have nearly one-third are watching, many people are in the thumb interaction, and some also mobilize friends and relatives to participate in it. The masses themselves entertain themselves. Yogurt of the advertising song also through the network into tens of millions of teenage girls phone ring.

Event Marketing has a significant effect, and consumers are interested in the lively nature, if you can plan well, use an event to stimulate people's curiosity, marketers will receive good marketing effect.

(d) A big spender-with the help of the star effect

Car shock door "events believe that everyone has been very familiar with, from the clarity of the photos to the previous day Zhang Ruiyi" Solo "news, at least I feel that this is a carefully planned marketing events. I think, at least Zhang Ruiyi, Ruyi hotels, BMW, Mercedes-Benz and so on is to earn enough attention. Sun Yue is like a car shock door of a central figure, with the help of Sun Yue's fame to hype.

(v) Public service marketing-diversification of forms

In addition to the usual donation donations, voluntary services, enterprises can be a variety of public good behavior. But only obtains the social widespread attention and the approbation public welfare behavior, can call the Commonweal marketing. Enterprises through the social issues and public interest in the cause of investment in public welfare undertakings. The collateral propaganda is more able to obtain the social identification than the simple advertisement propaganda, and it is helpful to establish the corporate image and realize the increment effect of the media propaganda.

We can refer to the "Coca-Cola's public service marketing case Analysis", "Mengniu's public service marketing case", "Wanglaoji's public welfare impact case", this writing is a typical case of success.

Finally: to carry out event marketing should pay attention to control risk

ren event marketing is a double-edged sword, successful event marketing can attract the attention of many consumers with cheap cost, quickly enhance the image of the enterprise, enlarge the brand's popularity and reputation, if the operation is not good, it may bring irreparable negative effect to the enterprise. Therefore, enterprises in the event marketing, we should pay attention to risk prediction and control. A, the enterprise is to be operational or use of the event to do a comprehensive risk assessment of its

B. Enterprises in the operation of event marketing, it is necessary to apply risk management theory to the risk of possible self-regulation, in order to give full play to the potential energy efficiency of event marketing.

C, enterprises at all times to study the psychological trend of consumers, the public's attention to the event, participation and the extent of the impact of the event, the depth of a close combination.

Personal some small point of view, if have different opinion welcome everybody exchanges.

This article by the first tea: http://www.shangditea.com for you to provide;