Several micro-updating strategies for quickly improving the frequency of snapshot update of home page

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Several micro-updating strategies to improve the frequency of snapshot update of home page

The domestic seoer generally to the page snapshot update frequency to look heavier, most people will update the snapshot frequency as the measure website quality and the weight important standard. In fact, experienced seoer know that the snapshot update frequency and the ranking is not too much direct contact, because not every site is a pure content site, such as the Consumer Mall, the classification of content navigation site many pages are permanent, forcing such a site to update is a bit drastic. In order to avoid too much junk content, the search engine will certainly take this into account, so the daily can see many rankings, weights and snapshots Update frequency is not linked to the site. However, said that, in the day-to-day work, the snapshot too slow or will cause a lot of inconvenience, for example, when exchanging links with others, the other side asked for a snapshot in a few days. To solve this problem, tin ze today to bring you a few available to quickly improve the frequency of snapshot update strategy, are updated very little content can keep the page freshness, I call it "micro-update" strategy.

1. Call comments-let visitors create content for you

Needless to say, most well-known bloggers in the country are using this method. SEO pay attention to content for the king, and the best way to create content is to let visitors spontaneously create content for you, user comments is a good resource. The more well-known examples such as Moonlight blog, home page calls updated daily thousands of comments can be very good to keep the pages fresh.

Actual use, its effect and the user volume of the site is closely related, if the comments are what the same "top Ah", "Bo Lord said good wow" category of content, and can not make Baidu interested.

2. Call Forum List of replies--make good use of the resources in hand

If your site is hanging a forum, in the first Call forum the latest Post list is also a good way, on the one hand to maintain the freshness of the home page, increased spider crawling frequency, on the other hand, enhanced the chain, can significantly accelerate the collection of forum posts. Disadvantage is not every webmaster have resources, and the forum's popularity and quality has certain requirements.

The most successful example here is seowhy. Seowhy Mature Rear Station content update is very limited, and the forum is more popular, there has been a period of time the main station snapshot update slow, ranked below the forum phenomenon, and now the home page "18 New SEO problems" cleverly called the Forum's latest list of posts, that is, to ensure the content of the update and promote the forum, It's a good idea to easily implement the alternate day snapshots.

In addition, there are some more alternative uses. For example, I have seen a blogger using WP SEO search terms plug-ins, for each search word to create a page, and in the search page to invoke forum posts list, so that the search engine included and given a strong weight, so as to obtain a large number of long tail keyword traffic. So if you have this kind of resources, might as well make good use of.

3. Random content--creating new content with limited resources

This part of the random content contains two levels of meaning:

The usual random content used in the construction of the chain, that is, in the home page or related articles randomly invoke the previous list of articles, each search engine access is new content. The biggest advantage of this is to build a "big network of spiders" on the inner chain, which can quickly promote all pages of the search engine index website. Unfortunately, this approach is very limited to the effect of the frequency of snapshot updates in practical applications.

The second kind of random content is randomly extracts the site original article the sentence and the paragraph, displays in the homepage group synthesis new article. This means still has certain effect, but the person that uses is very limited, because the user experience is poor, its essence and the net some rubbish station's random collection content to mix is same, come out of things miserable.

However, we can combine the two together to achieve a good user experience and internal chain structure. The method is very simple, at the home page randomly call several past articles, and respectively in the link below show randomly extracted sentences or paragraphs--look and the second is no different--don't worry, next is the focus, as long as the "xx in the XXX article said" similar to the hint, out of the things will be greatly improved readability, The user experience is optimized and the bounce rate can be reduced effectively.

It's a simple little trick, but it's a very effective tool. Need to be reminded that the content of the site is enough to facilitate the use of such means, or toss and turn is that something, search engines will not like.

4. Micro-Blog Update-Let 200 million micro-blogging users to create content for you

Many personal webmaster will be on the blog to bind personal microblog, or intentional or unintentional, but do not know how many people think about the value of these microblogs.

We know that the micro-blog limit of 140 words, according to a micro-bo 80 word calculation, one day forward or write their own dozens of micro-blog is a 800-word article. The number of Weibo, repeated content is not a lot, search engines can not successfully climbed every blog, like the microblog of the Queen Chen Yao's microblog snapshots are only updated once a week. As a result, the sheer volume of data on Weibo gives Seoer the opportunity to exploit it.

So why do many webmasters bind to microblogs without snapshots being updated? Most of the calls to Twitter use the official open platform applications (such as Tencent's micro-Bo Shou), these applications without exception to the use of the IFRAME tag, about the search engine for the degree of compatibility of the IFRAME, I think I do not need to explain.

Here, for the use of WordPress webmaster recommend such a plug-in, WP microblogs, plug-ins can call Tencent, Sina and Twitter's latest microblogging, seamless embedded in the sidebar, search engine will be recognized as the content of the page update. The details to be noted when using are as follows:

1. Daily regular update of dozens of micro-blog, can be forwarded (original content), can write their own, to be related to the blog theme;

2. It is best to modify the plugin before use, the plug-in itself generated by the micro-blog export chain to take over, easy to be sentenced to cheating. The author of a station in the attempt did not take into account this led to the right to drop, and then the plugin was modified, the current only display text content without links, the effect is very good, but because the original author does not authorize, here will not release the modified version.

Strictly follow the above methods, the average site can be in two weeks to implement the snapshot the next day.

Although this method looks fresh, in fact, many people intentionally or unintentionally in use. And in the English SEO community, very early to collect Twitter content to do original or comment precedent. Here only to provide such a thought, and not necessarily must be a blog can be used in this way, individuals can be based on their own type of site to use micro-blog to maximize the value of Weibo.

The above four points "micro-update strategy" are some opportunistic feeling, especially the latter two. It is recommended not to use similar techniques to speed up the snapshot in the initial stage of construction, otherwise, once the operation is careless, it may cause serious consequences. In fact, the author is still holding the point of view of the beginning of the article, snapshot update frequency and ranking does not hook up, SEO heavy in a down-to-earth training weight, million can not be quick.

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