Share the local group buying network from the construction station to the promotion experience

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Group buying Network A new internet shopping model, in a short period of time to seize a variety of e-commerce platform areas, has become the mainstream of netizens now one of the ways of shopping. Engaged in group buying business network companies, individuals, numerous portal sites. Group buying site can be divided into two categories: Group buy navigation sites and local group buying sites, their promotion methods are slightly different, this article mainly tells The local group buying website construction and promotion experience.

I. Website PROCEDURE Selection

This is a local group buying network construction of the first step, is to choose a suitable program to set up, the current group purchase site program are mostly PHP, the function is also relatively perfect, the program interface is generally seen in the group buy template, now more popular system has daily purchase system, the most soil group purchase system, easy to buy system, FANGWI Group Buying system ... And so on, once the selection is good, as little as possible changes, every day and the most soil has a free version, is also used on the Internet more than a version.

II. website Target Location

The location of the site is like the target positioning of the enterprise, we need to determine the site group Buy product categories, target user groups, product price range, as well as the group purchase site to which direction development, the development of space, is expected to have a number of audiences, the number of monthly sales. Finally, to refine their own and peer differences.

III. Competitor Data analysis

This is a very important link, it allows you to understand the market, is the so-called enemy can win. Which data do you want to analyze the competitor?

Number of sites: Baidu, you must have a number of peer sites have an accurate figure;

Strength of the peer: listed the first three comprehensive strength of strong, to them as the goal;

Day sales: Analysis of their daily sales, this can be directly to see their number of successful group, you can see the local group buying network market capacity of how big?

Quality and Price: you can see their own site and their differences;

It is best to build the above information in an Excel table.

Iv. Analysis of keyword selection

Local group buying network key do not choose too much, the best set in three, because even set too many keywords also generally will not have a good ranking, unless it is a high weight station. To "Wenzhou" area for example, my station is so set the key words: "Wenzhou group buy", "Wenzhou Group purchase Net" These two as the target keyword to do it.

Five, page optimization

On the surface it looks like all the local group buying site templates are the same, inside the text information is also similar, the page is too similarity, so we want the text on the page up and down, so that it differs from other group buying network, such as in the "subscription", "Invite prizes", "Business cooperation", "small investigation" and other places can be changed some other text, by the way to add their own target keywords, in the text optimization also increased the page's keyword density, the importance of keyword density here is not explained.

Vi. Promotion Methods

Group buying website Promotion way divides into two kinds, the marketing promotion and the optimization promotion, many local buys the net all to mix together to do, actually this effect is not ideal.

Marketing Promotion: Can buy through QQ Group, forum, mass mailing to spread, and will buy the site to join the major group buy navigation site, improve the visibility of the site. Notice here that the link to the group buying navigation site is not a valid outside chain.

Optimize the promotion: the website persists every day to renew, the best is each day a single, buys the most part of the commodity the best to write oneself, must guarantee the website the original rate; find other local group buy network to do friendship links, snapshots of the next collection of many, other promotional and everyone else to do the same work

This article by Wenzhou Group Purchase (www.mimogo.com) stationmaster in A5 webmaster net start, reprint please keep the website, thank you.