Shop development of different stages of promotion should also have differences

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Often in Taobao community to see you share their own shop promotion experience, but also novice to ask me this aspect of the problem. In fact, I have always said to you, shop promotion method is not omnipotent, only the best for their own. Because each person has the resources, each shop's core competitiveness is different, the business category also has the difference, therefore can use in the shop promotion process only, must not copy.

But for beginners, for the strength of the relatively weak individual shop operators, my proposal is in different stages of development to seek different ways to promote the shop, personal superficial summary, I hope to help.

The first stage: heart-level sellers

Heart-level sellers have a common characteristics----supply instability, shortage of funds, shop operation experience is lacking. At this stage, there is no strength to invest a large amount of shop promotion costs, there is no need to invest. The reason is very simple, the size of the shop development is limited, the credibility of a low lack of trust, input and output is very difficult to directly proportional. In addition, because of service, supply and not keep up, but also restricted your development. This phase of the shop promotion I advocated the use of free resources first to improve their store reputation. For example: Taobao community to write posts, to participate in the second kill gang activities, the conversion of personal blog traffic, using the interpersonal relationships around and so on.

This phase of the core goal is to improve the credibility of their own shops, in this point there are two more well-known cases, one is the particle jewelry network, the other is the clothing grade, the two shop of common development idea is to use cheap goods to improve the credibility of. The meager profit ornament net only uses three months to rush the crown, the clothing grade crown also only uses five months, is very good reference example.

Phase II: Diamond level

To the diamond level, the credibility of the store has reached a certain degree of credibility. In view of the current Taobao online shop promotion methods, I emphatically recommend that you use the through train, the through train is a very good tool, has been in the Community controversy is very large, but I personally more recognized.

At this stage, the use of the through train is also a lot of skills, the first is a small investment, cultivate store popularity baby. Such as popularity baby training success, the single product sales to a certain extent, the next can be considered to improve the Single keyword language and class purpose bids. Let their baby long-term occupy search page compared to the previous fixed position, adhere to, continuous promotion. This cycle generally in 15 days or so, after these 15 days of input, your conversion rate will be greatly increased, input and output slowly tend to be proportional.

Phase III: Crown Level

At this stage of development, you have freed yourself from individual operations and started to have your own team. A single through train began to be unable to meet the needs of shop promotion and its own development. Can try the Diamond booth, sell PA and some large-scale advertising, because the reputation of the shop, sales strategy, after-sale processing can completely digest such a large flow, the basic conditions can promote the conversion rate.

In addition, in each stage of the advertisement to promote the shop, we must do a good budget. Generally can be two weeks as a cycle, measuring the proportion of input and output. In the early stage of the advertising campaign, and strive for the production and output to achieve balance is the ideal effect, and other breeding period in the past, can produce better results.

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