Shop sellers need to master some of the promotional skills

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After graduating from secondary school, come out to find a job, but everywhere hit the wall, listen to friends to find agent Network agent sourcing and then open an online shop, also can make a living, if willing to work hard, income far higher than work, but also avoid their own yahuo risk, so I began my shop agent road. I like all the novice sellers, put the goods on the shelves, learn PS decorate shop, full of hope buyers to buy goods, but the result is like a lot of novice sellers, no one, looking at the same goods, their price is much lower, why in other sellers there is a hot sale, their own shop is deserted, and , I will uphold the integrity of management, service-oriented principles, but buyers do not come, do not give me the opportunity to serve.

Since the business is not good, we have to find out the right medicine, through statistical data to see the store traffic is very small, even see the people did not talk about selling goods, but how to improve the flow, they are not a clue, I will go to Taobao University to learn from other people's experience to share and go to The original shop marketing is divided into internal construction and external marketing.

First, the internal construction: Shop decoration elegant, to give the buyer a good impression, so that people have the desire to continue browsing. Description of the picture and content to be clear and complete, express clearly. Goods up and down the shelf time arrangement is reasonable, the crowd peak period concentrated up and down. Product Title Keyword Choice more than standing in the buyer's position to consider, imagine how the buyer will enter the keyword to buy their own products.

Second, the external promotion:

A), pay-type: Taobao through train is a good choice, targeted, high conversion rate, but now fierce competition, a lot of hot keyword prices let you speechless, if you are relatively unpopular products, you can try. Participate in search engine bidding rankings, in the industry-related websites to advertise.

B), Free type:

1, the Forum promotion: in the large-scale portal website soft text, the flow is good, clicks High, but requests has the certain literature Foundation, reduces deletes the post rate. (My previous article: About forum promotion website experience)

2, blog Promotion: the establishment of a Commodity promotion blog, new goods and hot goods in the blog The first time released, with pictures and detailed introduction, leaving the link address, so that potential customers along the blog to your shop advice, and finally reached a deal.

3, video promotion: To record a demo of the features of the product feature video or collect foreign domestic hot video, the use of video conversion software, leaving the name and address of their own shop, so that customers watch at the same time consciously think of your shop shopping, if your video is hot enough, in a short period of time to let your shop flow explosion, orders are coming.

4, software promotion: such as Wenwang hair, QQ mass, etc. Do not recommend to use, get a good seal shop end, outweigh the gains.

Shop marketing a lot of ways, but ça, I hope that Taobao sellers can analogy, and constantly innovate practical and simple methods of promotion to maximize value.

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